With Sony planning to stop making discs for games and revoke access to movies and TV shows people paid for, physical media is more important than ever. Xbox is considering a disc-to-digital program for Project Helix, proving Microsoft weighs the importance of physical media when making decisions.

But the physical media debate isn't really about discs; it's about control. People want to control the content and devices they've purchased. Microsoft's newly expanded options for resetting PCs showcase how choice and control can be given to consumers.

Like many, I've spoken out against Sony's plans and advocated for physical media to be preserved. So, it might come as a surprise to hear that I'm happy about the new option to reset a Windows 11 PC that relies entirely on the cloud and does not use a USB drive.

While I advocate for physical media to preserve ownership of games and movies, when it comes to the pure utility of fixing a broken PC, convenience wins.

A new feature called Cloud rebuild is in testing on Windows 11. It lets you restore a PC to a clean state without needing an external drive.

What is Cloud rebuild on Windows 11?

Cloud rebuild is a feature that lets you reinstall Windows and your PC's drivers by using the internet. Rather than requiring a USB drive that's been set up, you can reset your PC entirely through the cloud.

Microsoft explained Cloud rebuild recently when the feature shipped to Insiders:

"Unlike Reset this PC, Cloud rebuild downloads both the target Windows image and the device's drivers from Windows Update, so the device comes back fully functional without USB media, without a custom image, and without depending on the health of the currently installed OS."

While Reset this PC and Cloud rebuild both let you recover your PC, they differ in important ways apart from the fact that one uses a USB drive and the other uses the cloud.

Reset this PC gives you the option to retain your personal files, which could save vital content from being lost. But even if you have an external USB install drive ready to go, you can only use Reset this PC if Windows is bootable.

The feature also requires you to have manually created a USB installer ahead of time on a working computer.

In contrast, Cloud rebuild works even if your PC refuses to boot. The downside is that it does not provide an option to maintain apps and files.

Cloud rebuild brings your PC to a clean slate with Windows working and device drivers in place.

The biggest advantage of Cloud rebuild is reliability. Cloud rebuild doesn't rely on a tool you've set up in advance or ensured was formatted correctly. It just pulls a fresh image and drivers through Windows Update.

All my files are stored on OneDrive and backed up elsewhere, so I don't need the option to retain my files. It would save a bit of time after a reset, but it's not essential.

Cloud rebuild does depend on having an internet connection, so a USB installer is still the safer option for people in low‑connectivity environments.

Let the people decide

Of course, having the option to use a USB drive or the cloud is best. While I personally prefer Cloud rebuild for restoring my PC, I want both options to be available. Many people prefer to have physical tools they know are reliable and that can run locally.

That's what the current debate about physical media comes down to: choice and control. The vast majority of game sales are digital, but people want the option to own physical media.

Windows 11 management is the same way. Some will rely on the cloud while others will have USB drives to reset their PC and SSDs stored away to back up files.

Cloud rebuild is the better option for my workflow, but the point isn’t to replace USB recovery. It’s to give people the choice and control. Just like physical media, recovery tools shouldn’t be taken away; they should coexist.

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Microsoft is using AI to protect Windows against attackers. The development represents an arms race because AI is also being used increasingly to find vulnerabilities modern tech, as highlighted by The Hacker News.

Hackers can use AI to find and take advantage of vulnerabilities that could then be weaponized. It's not just discovery that's been sped up, reverse engineering security flaws is now a quicker process because of AI. That means attackers can find flaws and quickly take advantage of them before traditional methods of protection could take effect.

To combat those malicious actors and evolving tactics, Microsoft is deploying MDASH (Multi-Model Agentic Scanning Harness) at scale across Windows.

Pavan Davuluri, EVP of Windows and Devices at Microsoft, shared a blog post about the new methods the company is using to protect Windows.

"The fastest way to reduce customer exposure is to find issues before attackers can use them," said Davuluri. "Windows is expanding its ability across the platform to find issues earlier, accelerate the engineering work to fix them, strengthen validation, and deliver timely, high-quality updates that keep customers protected."

Using AI to identify potential flaws, prioritize fixes, and scale discovery across the codebase of Windows lets Microsoft quickly roll out protection to customers.

To scale MDASH to Windows, a dedicated cloud infrastructure was set up for scanning for potential flaws. A separate prove pipeline then is used to eliminate false positives. The Windows engineering team can then act on the most likely candidates that need addressing.

Microsoft will expand its use of AI for scanning and proving to other parts of the company.

Using AI to improve work

When Microsoft announced 4,800 layoffs across the company, its leaders emphasized that the eliminated roles are not being replaced by AI. People across a wide range of sectors are concerned about automation taking human jobs.

The approach Microsoft is using to scan for issues and streamline the selection process of candidates to address represents AI helping people rather than replacing workers.

When speaking of improving internal systems and practices, Davuluri said, "That means using AI to help identify potential issues earlier in the development process, while relying on human expertise to evaluate findings, make risk-based decisions and ensure fixes meet the quality bar customers expect."

The end result is that more security updates will be included in each security release, which should protect PCs from the growing number of attacks.

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It looks like Microsoft is planning to make a small but interesting (ok, maybe not that interesting) change to Windows 11 in the coming weeks, one that has us scratching our heads a bit. The company has revealed (albeit accidentally) that it's making the search box that appears on the Taskbar and in the Start menu a little taller, by 4 whole pixels.

4 pixels doesn't sound like much of a change, but it is a noticeable difference, if you can believe it. The change makes the search box appear chunkier, taking up more visible space above and below it, and bringing it closer to the top edge of the Taskbar itself and slightly pushing content down in Start.

Here's a before and after of the Start menu and Taskbar, in gif format so that it loops making the difference very easy to identify:

Microsoft hasn't explained why it's making this change, but if I had to guess, I'd say the change is being made to align it with the Ask Copilot search box appearance, which differs from the existing Windows Search search box.

Ask Copilot is an alternative search experience coming soon to the Taskbar on Windows 11 that incorporates Copilot chat directly into the user interface. It's currently aimed at commercial customers, and includes a thicker but narrower search box that appears on the Taskbar when enabled.

Ask Copilot is a separate UI to the standard Windows Search experience, and needs to be manually enabled before you can use it. That's why I think Microsoft is making the default search box 4 pixels taller, as the company likes the look of Ask Copilot and would like that appearance to apply to the default search box too.

Here's a closer look at the search box on the Taskbar comparing the new height to the old height. See, it is a noticeable difference! Investigative journalism at its finest on display here.

Either way, you can likely expect to see the search box in the Start menu and on the Taskbar get slightly bigger in the coming months, as Microsoft begins rolling out the change to Insiders before making it generally available to all. The change was unveiled in a changelog for a recent Windows 11 preview build, but a Microsoft engineer has since confirmed to me that the change isn't yet being previewed.

Thanks phantomofearth!

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