Apple is entering a significant period of transition as Tim Cook prepares to hand over the CEO role to John Ternus following this year's developer conference. While the company previously marketed ambitious, context-aware AI features that faced technical hurdles and legal settlements, its current strategy focuses on practical delivery. This shift moves away from "omniscient" assistants toward integrating established third-party models like ChatGPT, Gemini, and Claude directly into the operating system.
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