I was away from my desk dealing with disastrous flooding for the past two weeks, and during that time, a lot happened in the world of AMD processors.

The Ryzen 7 7700X3D desktop gaming CPU that the company announced at Computex 2026 finally went live on July 16 with an introductory $329 price. Just a couple of days later, the price dropped to $279.99 with a promo code at exclusive retailer Newegg.

Reviews for the Ryzen 7 7700X3D are positive enough that it makes the new chip a reasonable alternative to the Ryzen 7 7800X3D, which I'm seeing for as low as $361.99 at Newegg.

That's essentially $100 less for a clocked-down 7800X3D with the same 96MB of 3D V-Cache, the same eight Zen 4 cores, and the same 120W TDP. Not bad at all if you're only looking at the CPU.

Unfortunately, the numbers that matter most aren't on the CPU's page, and it goes to show that no matter how good a deal a new CPU is, memory prices continue to crush PC builds.

What did DDR5 RAM prices look like when the 7800X3D launched?

AMD's Ryzen 7 7800X3D launched in April 2023 with an MSRP of $449. As a gaming CPU, it was best paired with at least 16GB of RAM, better yet if you could get hold of 32GB or 64GB.

In 2023, DDR5 RAM was experiencing a supply glut, forcing prices down as manufacturers attempted to offload stock. Believe it or not, you could find DDR5-6000 kits with two 16GB sticks for anywhere between $80 and $130. I know; it's hard to believe, and it feels like the ongoing RAM crisis has been underway for a lot longer than that.

Using the top $130 end of that memory range and adding $200 for a motherboard, the cost just a couple years ago for the trio came out to about $780.

Take the $279.99 Ryzen 7 7700X3D CPU, add a conservative $400 for 32GB of DDR5-6000 RAM, and toss in a $200 motherboard, and you're looking at about $900. With memory prices so volatile these days, that number could easily climb to $1,000 or more, especially once Newegg's promotion expires.

What everyone is getting wrong about the Ryzen 7 7700X3D

The Ryzen 7 7700X3D, as a drop-in upgrade to an existing AM5 system with something like a Ryzen 5 7600, remains a great deal. That's assuming you already have a compatible motherboard with compatible DDR5 RAM.

But the part I think a lot of people are missing is that the Ryzen 7 7700X3D as the foundation of an entirely new build is still a terrible value. The number that should influence your next build has to do with memory, no matter what sort of discount is being offered on a CPU.

I appreciate AMD's expanding X3D selection considering they're the chips that almost every PC gamer wants in their build, but AMD could launch five other alternatives and still arrive at the same result: a situation where CPU sales suffer because supporting components are way too expensive.

This is simply a reminder that there's a lot more going on behind the scenes than just sticker prices, no matter how attractive they appear. You might be swayed to grab the newest CPU because it's admittedly a great price, but don't forget to pay attention to the variables that really matter when building PCs in 2026.

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NVIDIA's bombshell RTX Spark announcement at Computex 2026 gave us a glimpse at new competition for Intel, AMD, and Qualcomm silicon in Windows PCs, and now Samsung is reportedly getting in on the fun with its own custom silicon designed for AI PCs.

This is the first PC-centric silicon that I can recall Samsung producing since its 2012 Exynos 5 Dual, which was created for Chromebooks. GAIA is reportedly being designed by Samsung's System LSI business unit, so I'm not expecting it to be a simple experiment.

Before getting too excited, it's well worth pointing out that the new silicon, which Samsung is calling GAIA, isn't a full System-on-Chip (SoC) in the general sense. Rather than incorporating a CPU and GPU, Samsung GAIA is a companion Neural Processing Unit (NPU) that can be added to other hardware to offload AI tasks.

As first reported by Chosun (via Tom's Hardware), GAIA is expected to use a 4nm process "that places computational functions close to memory." Samsung is also believed to be working on processing-in-memory (PIM) functions with specialized DRAM "capable of processing stored information."

The new standalone GAIA NPU is already making appearances outside the lab, with Lenovo China and HP USA receiving samples for testing.

It's not a comeback, but it could be the end of Copilot+

I'm seeing some news reports of the Samsung GAIA chip as a sort of comeback story after more than a decade of silence from Samsung's PC silicon department. However, that's not quite the case.

GAIA appears to be a bolt-on addition for silicon that otherwise lacks an NPU, enabling language models, translation, image generation, and much more without reaching out to the AI cloud.

Rather than asking Lenovo and HP to build new hardware around the chip, which we saw with NVIDIA's RTX Spark, Samsung seems to be going after blind spots in the AI PC race, allowing PC makers to add an NPU to an otherwise lacking CPU/GPU combination.

I view a new specialized NPU that can be added to a CPU/GPU combination as opening up a lot of possibilities for PC and silicon manufacturers.

Microsoft's Copilot+ PC certification program was built on the assumption that local AI has to live inside the main SoC. Chips like Snapdragon X/X2, Intel Core Ultra, and AMD Ryzen AI have all followed the requirement with an NPU capable of at least 40 TOPS baked into the design.

But even Microsoft hasn't exactly committed fully to this integrated approach. In June, it was reported that Microsoft is testing Copilot+ AI workloads on discrete GPUs. If this approach pans out, it could be the end of the Copilot+ PC program as we know it now. No NPU? No problem ... just as long as you have a discrete GPU to handle the AI workloads.

Samsung's GAIA, if it actually works out as intended, would functionally be another reason to scrap the rather strict Copilot+ certifications and instead focus on raw AI power, no matter where it comes from.

Many questions about Samsung GAIA remain unanswered

Samsung's GAIA silicon isn't official. There's no information about TOPS, power draw, or pricing. Microsoft hasn't publicly talked about it because there's really nothing yet to discuss.

Microsoft's Copilot+ 40 TOPS minimum threshold was set years ago for integrated NPUs as a way to measure the chip's entire throughput. Whether or not a GAIA chip working alongside an Intel or AMD CPU would be measured the same way remains to be seen.

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Microsoft's Surface Laptop 8 launched this summer, sporting new Snapdragon X2 chips. The flagship laptops promise a premium experience, better battery life than the previous generation, and improved graphics performance.

The bump in performance is expected considering the Surface Laptop 8 has a brand-new chip inside, so a different improvement is more noteworthy. The Surface Laptop 8 is one of the only devices to support Windows 11's new advanced haptics feature. It's the only laptop to support the feature.

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Advanced haptics sends a subtle bump through a touchpad, mouse, or stylus to let you feel Windows 11. For example, rearranging windows on your screen through Snap Layouts gives a clear indication of when you've hovered over a different layout.

Our Senior Editor Zac Bowden said "Windows 11's new 'Haptic Signals' feature is a quality of life upgrade [he] didn't realize the OS needed until [he] tried it." Now, you can experience the same thing since the Surface Laptop 8 is available for purchase.

Why should I care about advanced haptics?

As a quick point of clarity, the Surface Laptop 8 with Snapdragon X2 is what recently became available. Microsoft launched the Surface Laptop 8 for Business earlier this year. The business model runs on an Intel processor and comes with features you likely do not need as a general user.

Both the consumer and business versions of the Surface Laptop 8 support advanced haptics, but I recommend the consumer model to most people.

Advanced haptics is one of those small touches that makes Windows 11 feel polished. I appreciate UI changes and other Windows 11 improvements, but I'm more interested in features like advanced haptics because it changes the hands-on experience with a PC — quite literally.

"The new advanced haptic touchpad is a joy to use. It provides subtle tactile cues that confirm your actions," said our Editor-in-Chief Daniel Rubino in our Surface Laptop 8 review.

Our friends at Tom's Guide came away similarly impressed when reviewing the Surface Laptop 8:

"I’m also fond of the touchpad, which delivers satisfying haptic feedback when pressed. With some apps, you will even feel haptics when hovering over the X button on a window, which is quite fun and intuitive."

Right now, Windows 11 is the main way that you'll experience advanced haptics. But there's an API for the feature, so third-party developers can leverage it. Filmora, Affinity, and other third-party apps either already support the feature or will soon.

The only other way to use Windows 11's advanced haptics feature is to have a Logitech MX Master 4 or a supported stylus like the Surface Slim Pen 2. Over time, more devices should support the feature, but the Surface Laptop 8 beat everything else to the punch.

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Best Buy is hosting a Back to School sale, giving major discounts on various gadgets and gizmos to help aspiring students get through their summer semester.

One of the more lucrative products on offer through this event is the fast-performing, long-lasting Samsung Galaxy Book6 laptop, which is currently having its steep $1,449.99 listing price cut down to $899.99 at Best Buy.

Why buy the Samsung Galaxy Book6?

Samsung produces some of the best laptops in the business, boasting gorgeous screens and solid hardware that can tackle any workloads thrown at them, and the Samsung Galaxy Book6 is no exception.

It can handle running multiple browser tabs; it can launch and run heavy-duty programs like Adobe Photoshop or multiple lightweight programs from Microsoft Office, and multitask these activities and more without a hint of slowdown thanks to its solid Intel Core Ultra 7 processor, 16GB of RAM, and 512GB SSD storage unit.

It also features a 16-inch 2K LED touchscreen that displays images with bright, vibrant colors and rich details for viewing documents and videos with clear HD definition while allowing you to tap and swipe app windows in an instant compared to using a mouse.

Other notable features of the Samsung Galaxy Book6 include a slim, lightweight design that's also sturdy enough to withstand some punishiment, a plethora of USB, HDMI and microSD ports, a long battery life up to 24 hours, Copilot+ integration for AI tasks, and the ability to wirelessly connect your phone via Galaxy Book6 Touch so you can respond to phone calls and text messages directly from your PC while turning it into a monitor so you can multitask more easily.

So, if you're looking for a premium-grade laptop to help you survive school exams for the next several years, Best Buy's 38% discount for the Samsung Galaxy Book6 laptop could be your golden ticket to acing tests with A+ scores.

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