Visiting Minisforum’s China Office – What Did I See and Are Minisforum Legit?

As part of an extended trip to Shenzhen to explore the operations of Chinese hardware manufacturers, I had the opportunity to tour the headquarters and production facilities of Minisforum.

Known primarily for their compact desktop PCs, Minisforum has grown into a recognizable name in the mini PC sector, especially among users seeking unique form factors and high-spec internals.

My visit was independently arranged—not funded or sponsored by Minisforum—and I was given broad access to their facilities, with the only restriction being a small section of their R&D operation involving future product development. This level of transparency allowed for a thorough, hands-on look at their operations, from production lines to internal workflows.

The visit came about through direct outreach. After arriving in China, I contacted several companies I regularly report on and review. Minisforum was among the few who responded affirmatively, agreeing to host a tour with very little advance notice. On the morning of the visit, I was picked up by three Minisforum team members, including their livestream and media lead, who also served as my translator for the day.

The visit took place across several floors of their Shenzhen headquarters, located in a commercial building they moved into in 2021, having launched the brand in 2018. They estimated they had around 300 staff globally, and based on what I saw, 150 to 170 people were active onsite, spread across administration, production, and support.

The headquarters occupied a full floor of the building, and it was apparent that expansion had been part of their strategy when they relocated in 2021. Though some office spaces were unoccupied, most of the floors were operational, with logistics and packaging activities ongoing. I observed pallets and packaging materials prepared for distribution, and a fair amount of sitting stock awaiting shipping. The layout was structured but busy, and of all the factory and office environments I toured during my trip, this one was arguably the cleanest and most organized. That said, I fully acknowledge that all facilities likely prepared for my visit to some extent.

The core office space was divided into five main sections: regional (domestic) sales, international sales (including platforms like Amazon), marketing and communications, product development, and web/app support. One notable area was their in-house video production studio used for livestreams and YouTube content.

It was professionally equipped and a far cry from many DIY setups I’ve seen elsewhere. The R&D section, while smaller in headcount, was well-defined, with product managers assigned to own specific hardware designs. Their approach appeared to give individual developers significant autonomy, from concept to execution.

Minisforum’s production line blended automation with human-led processes. Compared to other factories I toured in Shenzhen, theirs leaned more heavily toward manual labor, with an approximate 70/30 split in favor of human involvement. Tasks such as component placement, assembly, and basic testing were handled by line workers, while machines were used for stress tests and basic automation.

Staff wore ESD-safe gear like anti-static wrist straps, and their stations showed signs of regular use, such as floor wear and desktop clutter. There was no visible use of airlock or dust-control chambers, unlike in some other facilities, which may reflect a different internal standard or assessment of risk.

Minisforum included several test-specific environments within their production pipeline, which were not present in other factories I visited.

These included an aging room, where products were stress-tested under load over extended periods; a mute room, used to measure noise output under different system conditions.

Aand a shock testing room, used to simulate shipping and logistical handling stress.

These rooms provided an additional layer of quality control and indicated a focus on post-assembly validation. It is unclear how many units are tested this way—it may be based on statistical sampling—but the presence of these facilities in-house suggests a desire to validate performance prior to distribution.

The R&D tour provided insight into how Minisforum develops their hardware. While I could not film certain prototype designs, I was shown internal presentations, CAD models, and development slides covering current and future projects. Minisforum stated that all design IP is developed in-house and not resold or licensed out.

This was consistent with what I saw: unique PCB layouts, chassis concepts, and airflow strategies not commonly replicated by other brands. According to staff, each product is led by a dedicated product manager responsible for feature planning, design iterations, and incorporating customer feedback from forums and surveys. While I will cover this in more depth in a dedicated piece, one highlight was a preview of their upcoming NAS product line. Minisforum’s modular approach includes optional upgrades like M.2 to NVMe expansion cards and vertical mounting kits designed for optimal cooling. The design team emphasized airflow challenges when scaling NVMe bays and showed plans for vertical chassis configurations to help with thermal dissipation. Their willingness to walk through product iterations, including some early failures, was appreciated. I was also shown how they collect and incorporate customer usage data into next-generation revisions—a refreshing level of engagement with the post-sales cycle.

Throughout the tour, there were signs of an internal culture focused on autonomy and personalization. Employee desks in the sales and marketing areas included personal decorations, small toys, and hobby-related items—a contrast to the uniform, sterile environments in some tech companies. Staff I interacted with expressed general satisfaction, though naturally, any factory visit is likely to showcase a best-case scenario. That said, the absence of NDAs or filming restrictions during the majority of the tour does suggest a level of confidence in how operations are run. Meetings were conducted openly, and even during informal interviews with staff, the tone remained consistent: proud but not overly rehearsed.

Minisforum presented a distinctly integrated model of hardware development. Based on what I observed, they appear to retain full ownership of their hardware IP, from motherboard schematics to chassis design. Their hardware does not seem to be rebranded or redistributed through external labels, which distinguishes them from companies that act more as OEM aggregators or rely on ODMs. While their mini PCs are priced slightly higher than some competitors, that premium may reflect the additional effort in R&D, custom design, and modular flexibility.

Furthermore, Minisforum seems to focus on a smaller product catalog with longer development cycles, suggesting a strategy that prioritizes refinement over market saturation. In contrast to other manufacturers that may sell their designs through multiple storefronts or aliases (such as Beelink or Geekom), Minisforum appears to retain control over both design and distribution, offering a more vertically integrated approach. While no factory visit can fully capture day-to-day operations, this visit offered a grounded, independent view into how one of the more visible Chinese mini PC brands functions behind the scenes.

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UGREEN Headquarters in Shenzhen, China – NAS Plans, Company Culture, R&D and More

As part of a week-long visit to Shenzhen to better understand the operations behind some of the rising tech brands in China, I arranged a tour of UGREEN’s headquarters. The visit was not sponsored or paid for by UGREEN, nor was I invited by them directly. It was simply part of a wider initiative to learn more about the companies producing network storage hardware that is increasingly popular in Western markets. Although UGREEN previously sponsored a separate video about their NAS hardware, this trip was independently funded and organized. I spent roughly four to five hours across several buildings at their primary site in Longzhen Industrial Park, Guangdong Province, gaining insight into their development process, support infrastructure, and product plans.

So, what do we know about UGREEN Online already? ​Founded in 2012 by Zhang Qingsen in Shenzhen, China, UGREEN began as an Original Equipment Manufacturer (OEM) producing data cables for international brands. Recognizing the potential for greater innovation and brand identity, Zhang transitioned the company from OEM services to establishing UGREEN as an independent brand. The company specializes in a wide range of consumer electronics, including USB hardware, charging devices, audio equipment, and mobile accessories. Over the years, UGREEN has expanded its presence to over 100 countries, earning a reputation for delivering high-quality, affordable products. The company’s commitment to research and development, design, manufacturing, and brand marketing has solidified its position as a global leader in the consumer electronics market

UGREEN’s operation is spread across four main buildings, each with a distinct purpose: international and domestic marketing, customer support, and research and development. Most of my time was spent in the R&D building and parts of the customer service center.

The first area I visited was their product showroom, a space clearly designed for internal partners and B2B visitors rather than public foot traffic. The showroom featured one of every UGREEN product, including several items not yet announced publicly, with placeholders on the shelves suggesting upcoming Thunderbolt 5 and new NAS models.

Staffing levels across the buildings seemed consistent with what you’d expect from a company scaling into premium storage solutions. I counted around 40 to 50 people in support and R&D departments alone, with visible crossover between teams. The support center operated in what appeared to be a traditional open-office structure, with teams seated in long desk arrays. While I couldn’t film this area due to consent concerns (and was provided with some official footage), the impression was of a well-staffed, professional operation. Observing lunch break foot traffic—easily 60 or 70 people exiting en masse—it became clear that UGREEN’s core NAS and support teams were substantial and not limited to a token few.

One of my central questions going into the visit was about UGREEN’s approach to support. Network-attached storage is a 24/7 solution for most users and competes with both premium and open-source platforms. I was particularly interested in how UGREEN intended to position themselves with regard to long-term reliability and assistance. Their answer was partly logistical—dedicated support staffing—and partly software-focused. In discussions with their development team, it was apparent that software enhancements are now a priority following their initial hardware deployment. One example discussed was the demand for iSCSI support, which has been slower to arrive due to regional differences in usage habits.

UGREEN’s proprietary NAS OS, UOS, is based on development efforts that began with Chinese-market NAS solutions around 2020. With the newer DXP series expanding into international markets, UOS has been undergoing rapid westernization. There was a candid discussion about cultural and user-base differences that caught the team off-guard—particularly in the importance of specific protocol support and integrations. While I signed an NDA preventing me from disclosing every part of the roadmap, the general message was that the next two years will focus primarily on maturing the UOS software stack, including AI-driven features, broader language support, and improved cross-platform expansion options.

A significant portion of the discussion centered around hardware expansion. UGREEN has developed a range of DAS (direct-attached storage) solutions, many of which are still only available in China, but which they intend to integrate more fully with their NAS lineup globally and serve as NAS expansion devices. USB4 and Thunderbolt connectivity is also in active development, with Windows support reportedly complete but ongoing issues with macOS integration delaying a broader release.

These updates were presented not as future aspirations but as active, iterative engineering challenges currently underway, which aligns with the company’s overall stated intention of refining rather than rushing.

Arguably the most distinctive part of the visit was the NAS Lab—a dedicated test space designed to simulate real-world deployment scenarios. Unlike many brands that showcase NAS capabilities in tightly controlled demo booths or static displays at trade shows, UGREEN has constructed multiple functioning environments: a home media suite, an office collaboration space, and a creative studio tailored to video editing.

These setups are used internally to identify pain points in both hardware and software by replicating user workflows in a live, interactive context. It was clear from the walkthrough that this lab is an active part of their development cycle and not just a showroom for visitors.

These test suites enabled the company to simulate multi-user environments, such as households streaming content while backups run in parallel or video editors accessing high-bitrate files remotely. The lab also helps visualize inefficiencies and inconsistencies in system deployment, such as UI design issues or performance bottlenecks in hybrid-use cases.

Such testing environments are more commonly found in laptop and mobile device labs but are rare in the NAS world, especially at this price tier. It added credibility to UGREEN’s claims of wanting to provide a more seamless and flexible user experience.

During the visit, I was repeatedly shown signs of a long-term strategy. While some early criticisms of UGREEN’s NAS rollout remain valid—particularly around the initial reliance on crowdfunding and uneven software features—the team seemed aware of these issues and determined to address them. There was no indication of a short product lifecycle.

In fact, staff emphasized that the current DXP models are not expected to receive a hardware refresh for at least two years. The focus in that window will be firmware updates, compatibility expansions, and building out features. The overarching message was clear: UGREEN wants to be seen as a top-tier NAS vendor within the next 3 to 5 years.

UGREEN is clearly taking its NAS division seriously. While this visit offered a curated look at their operations—something to be expected with any factory tour—the underlying infrastructure and approach felt well-considered. Unlike many brands that rely on OEM or white-label models, UGREEN appears to be building their NAS solutions from the ground up.

While the company didn’t confirm or deny third-party manufacturing partnerships, the focus on in-house software, R&D-heavy staffing, and direct integration of their own accessory ecosystem suggests a vertically integrated model. Based on what I observed, UGREEN isn’t simply experimenting with NAS—they’re actively investing in it as a long-term product category. Their roadmap may still be evolving, and the software isn’t yet on par with incumbents like Synology or QNAP, but their forward-looking approach and resource commitment imply they’re in it for the long haul.

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Visiting a NAS Production Facility in Shenzhen, China – The CWWK Factory and Office Tour

As part of a broader effort to explore the landscape of Chinese tech manufacturers, I recently visited the facilities of CWWK (ChangWang) in Shenzhen, China. CWWK is best known in enthusiast circles for producing NAS motherboards and compact computing solutions, often associated with budget-friendly, DIY network storage builds. My visit aimed to independently assess the scope and structure of their operations. What made this particular tour notable was the access I was granted: no NDAs were signed, there were no editorial restrictions placed on what I could film or ask, and I was permitted to record freely inside their production and R&D spaces.

This is uncommon, particularly in the tech hardware space, where many brands—especially in Asia—are typically guarded about internal processes, even when media are invited. The open format allowed for a more thorough and independent evaluation, without needing to speculate based on secondhand reports or promotional material.

It’s important to contextualize how the visit came about. CWWK did not arrange or sponsor my trip to China in any way. I was in the region for a series of self-funded visits to multiple tech companies, looking to gain a clearer understanding of how various hardware brands operate behind the scenes. The idea was to go beyond spec sheets and product listings and see what real infrastructure, if any, stood behind companies whose products are often marketed under many different brand names on platforms like AliExpress, Amazon, and Alibaba.

I reached out to CWWK on short notice—roughly 10 to 14 days prior—and they agreed to the visit. The fact that they were able to accommodate the tour with minimal lead time is worth noting. It doesn’t rule out the possibility of some presentation enhancements being made in preparation, but it does suggest that the company was not reliant on elaborate staging to present a working production environment.

The first location I visited was a mixed-use building that included administrative offices, logistics personnel, and access to part of the factory floor. Externally, the building bore no clear CWWK branding, which initially raised questions about ownership or exclusivity. Inside, however, the picture was more cohesive: staff wore uniforms bearing CWWK logos, and product runs on the factory floor featured motherboards that matched CWWK’s catalog.

While I wasn’t given lease documentation or corporate records, the volume of CWWK-branded activity suggested the company either occupies a substantial portion of the facility or has secured long-term, semi-exclusive use of the space. Several floors were accessible, and the presence of both production and support teams indicated that this was more than a satellite or temporary operation. Even so, it’s likely this building is part of a larger industrial complex shared with other tenants, which is common practice in Shenzhen’s manufacturing zones.

One of the key questions I brought to the visit concerned product design and IP ownership—specifically, whether CWWK truly engineers its own hardware or rebrands ODM (original design manufacturer) platforms that are available generically to other companies. In a formal meeting with several members of their team, facilitated by a translator, I was told that all motherboard designs are created in-house.

The company emphasized that while many of their designs do appear under other brand names, including through known resellers or system integrators, the core engineering and schematics originate from their internal teams. Some of these designs, they explained, are distributed under license or through contract manufacturing relationships.

While I wasn’t shown the full design pipeline or documentation for each SKU, I was given access to product schematics, test rigs, and development areas. Based on what I observed, it’s reasonable to conclude that CWWK controls the design process and that their platforms are later distributed—often without clear attribution—by partner companies.

Technical support and warranty policies are often ambiguous when it comes to imported tech from overseas sellers, so I took the opportunity to ask about their post-sales procedures. According to CWWK staff, customers who purchase through major e-commerce channels like AliExpress and Alibaba are serviced directly by the company’s internal support team. This contradicts the assumption that resellers handle all inquiries. They described a standard one-year warranty policy, during which defective products are repaired where feasible rather than replaced outright.

While this approach may not satisfy buyers expecting instant replacements, it aligns with broader industry trends aimed at reducing e-waste and extending hardware lifespans. I observed a dedicated support office where staff were responding to issues, many of which involved firmware or BIOS concerns. The responses to my questions were generally clear but did follow a templated structure, which made it difficult to determine how adaptable their support might be in complex cases.

Moving onto the factory floor, I was able to observe multiple stages of the production workflow. The environment combined automated processes—such as SMT (surface mount technology) component placement and soldering—with manual checkpoints, where staff would verify board integrity, inspect connector alignment, and move products between stations. The factory space showed signs of active use: floor scuffing, desk wear, and tooling marks suggested long-term operation rather than short-term setup.

Workers were equipped with anti-static wrist straps, and safety protocols appeared to be in place, though a few inconsistencies were observed. For instance, not all staff were wearing the full lab coats or coverings that I was required to wear as a visitor. While that’s not uncommon in similar facilities, it’s worth noting in the context of manufacturing discipline. Overall, the workflow followed a logical structure, and there were observable quality checks along the line, including one instance where a misaligned port was flagged and redirected for correction.

Direct interaction with factory personnel was limited, mainly due to language barriers and the guided nature of the tour. I attempted brief conversations, but most staff were focused on their tasks and understandably uninterested in lengthy exchanges with a foreign visitor.

I did not observe any signs of distress or visible overwork, but equally, I did not have enough time or context to draw firm conclusions about working conditions. The facility walls displayed motivational signage, some of which featured quite stern phrasing around responsibility and company reputation.

These types of messages—such as “Your mistakes are our mistakes”—may reflect common workplace culture in the region rather than specific managerial attitudes. In contrast, a separate building used for research and marketing featured more aspirational language. These environmental details may offer some insight into the tone and structure of the company, although they should be interpreted cautiously.

A portion of the facility was allocated to repairs and technical diagnostics. I observed several staff members actively responding to customer-reported issues and working on returned products. Desks were equipped with diagnostic tools and some BIOS interfaces were visible on screens.

In a nearby room, technicians were repairing or reworking boards—examples included reseating CPUs, correcting poorly soldered connectors, and inspecting DIMM slots.

Although the scale of this area was not massive (around six to eight desks), it indicated an operational RMA process. I did not assess how quickly repairs are processed or whether every return is examined manually, but the team appeared to be addressing real customer issues, not simply staging activity for the tour. Staff in this area were dressed more casually than the production line workers, likely due to the nature of their tasks involving pre-owned or defective components.

The second facility, located in the Beta Industrial Park, was clearly identified as a CWWK property. Unlike the first building, this one included prominent company branding, product showcases, and internal signage referencing CWWK’s development roadmap.

The upper floors were used by the R&D and marketing teams. In a dedicated product room, I was shown nearly every motherboard they’ve developed, including legacy models and upcoming releases. Several new boards were in early development, featuring high-density SATA fan-outs via SFF-8654 and NVMe expandability.

Designs ranged from micro-ITX to mATX, with plans to scale modularly using add-on cards for storage and connectivity. I also viewed design schematics and 3D renderings used to plan component layout and case compatibility. CWWK is working on 10GbE-capable models using newer Intel and AMD platforms, including boards with ECC memory support and USB4 integration. While I was not permitted to document everything in detail, the scope and clarity of the development process suggested an active, technically capable engineering team.

After spending a full day across both facilities, my overall impression of CWWK was that of a mid-sized but competent hardware developer with a growing international presence. While the first building’s exact ownership remains somewhat ambiguous, the second building was clearly operated and branded by CWWK, housing their product, development, and marketing teams. More significantly, based on my observations and the responses given, it is clear that CWWK designs and owns the intellectual property behind their motherboards.

There were also strong indications that they serve as an upstream supplier for other brands—likely including companies like Topton, MrRoute, and similar resellers often seen on Chinese e-commerce platforms. Whether these partners act as distributors, integrators, or white-label resellers wasn’t explicitly stated, but the relationship appears to exist.

CWWK is not a shell company or brand-only operation; it is a functioning developer and manufacturer of computing hardware with its own IP, infrastructure, and personnel. For buyers, this doesn’t automatically guarantee performance or support satisfaction, but it does lend some credibility and traceability to a product category often dominated by opaque supply chains and unbranded goods.

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