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I Visited the Minisforum HQ in Shenzhen, China – Here is Everything I Saw

Par : Rob Andrews
4 juin 2025 à 18:00

Visiting Minisforum’s China Office – What Did I See and Are Minisforum Legit?

As part of an extended trip to Shenzhen to explore the operations of Chinese hardware manufacturers, I had the opportunity to tour the headquarters and production facilities of Minisforum.

Known primarily for their compact desktop PCs, Minisforum has grown into a recognizable name in the mini PC sector, especially among users seeking unique form factors and high-spec internals.

My visit was independently arranged—not funded or sponsored by Minisforum—and I was given broad access to their facilities, with the only restriction being a small section of their R&D operation involving future product development. This level of transparency allowed for a thorough, hands-on look at their operations, from production lines to internal workflows.

The visit came about through direct outreach. After arriving in China, I contacted several companies I regularly report on and review. Minisforum was among the few who responded affirmatively, agreeing to host a tour with very little advance notice. On the morning of the visit, I was picked up by three Minisforum team members, including their livestream and media lead, who also served as my translator for the day.

The visit took place across several floors of their Shenzhen headquarters, located in a commercial building they moved into in 2021, having launched the brand in 2018. They estimated they had around 300 staff globally, and based on what I saw, 150 to 170 people were active onsite, spread across administration, production, and support.

The headquarters occupied a full floor of the building, and it was apparent that expansion had been part of their strategy when they relocated in 2021. Though some office spaces were unoccupied, most of the floors were operational, with logistics and packaging activities ongoing. I observed pallets and packaging materials prepared for distribution, and a fair amount of sitting stock awaiting shipping. The layout was structured but busy, and of all the factory and office environments I toured during my trip, this one was arguably the cleanest and most organized. That said, I fully acknowledge that all facilities likely prepared for my visit to some extent.

The core office space was divided into five main sections: regional (domestic) sales, international sales (including platforms like Amazon), marketing and communications, product development, and web/app support. One notable area was their in-house video production studio used for livestreams and YouTube content.

It was professionally equipped and a far cry from many DIY setups I’ve seen elsewhere. The R&D section, while smaller in headcount, was well-defined, with product managers assigned to own specific hardware designs. Their approach appeared to give individual developers significant autonomy, from concept to execution.

Minisforum’s production line blended automation with human-led processes. Compared to other factories I toured in Shenzhen, theirs leaned more heavily toward manual labor, with an approximate 70/30 split in favor of human involvement. Tasks such as component placement, assembly, and basic testing were handled by line workers, while machines were used for stress tests and basic automation.

Staff wore ESD-safe gear like anti-static wrist straps, and their stations showed signs of regular use, such as floor wear and desktop clutter. There was no visible use of airlock or dust-control chambers, unlike in some other facilities, which may reflect a different internal standard or assessment of risk.

Minisforum included several test-specific environments within their production pipeline, which were not present in other factories I visited.

These included an aging room, where products were stress-tested under load over extended periods; a mute room, used to measure noise output under different system conditions.

Aand a shock testing room, used to simulate shipping and logistical handling stress.

These rooms provided an additional layer of quality control and indicated a focus on post-assembly validation. It is unclear how many units are tested this way—it may be based on statistical sampling—but the presence of these facilities in-house suggests a desire to validate performance prior to distribution.

The R&D tour provided insight into how Minisforum develops their hardware. While I could not film certain prototype designs, I was shown internal presentations, CAD models, and development slides covering current and future projects. Minisforum stated that all design IP is developed in-house and not resold or licensed out.

This was consistent with what I saw: unique PCB layouts, chassis concepts, and airflow strategies not commonly replicated by other brands. According to staff, each product is led by a dedicated product manager responsible for feature planning, design iterations, and incorporating customer feedback from forums and surveys. While I will cover this in more depth in a dedicated piece, one highlight was a preview of their upcoming NAS product line. Minisforum’s modular approach includes optional upgrades like M.2 to NVMe expansion cards and vertical mounting kits designed for optimal cooling. The design team emphasized airflow challenges when scaling NVMe bays and showed plans for vertical chassis configurations to help with thermal dissipation. Their willingness to walk through product iterations, including some early failures, was appreciated. I was also shown how they collect and incorporate customer usage data into next-generation revisions—a refreshing level of engagement with the post-sales cycle.

Throughout the tour, there were signs of an internal culture focused on autonomy and personalization. Employee desks in the sales and marketing areas included personal decorations, small toys, and hobby-related items—a contrast to the uniform, sterile environments in some tech companies. Staff I interacted with expressed general satisfaction, though naturally, any factory visit is likely to showcase a best-case scenario. That said, the absence of NDAs or filming restrictions during the majority of the tour does suggest a level of confidence in how operations are run. Meetings were conducted openly, and even during informal interviews with staff, the tone remained consistent: proud but not overly rehearsed.

Minisforum presented a distinctly integrated model of hardware development. Based on what I observed, they appear to retain full ownership of their hardware IP, from motherboard schematics to chassis design. Their hardware does not seem to be rebranded or redistributed through external labels, which distinguishes them from companies that act more as OEM aggregators or rely on ODMs. While their mini PCs are priced slightly higher than some competitors, that premium may reflect the additional effort in R&D, custom design, and modular flexibility.

Furthermore, Minisforum seems to focus on a smaller product catalog with longer development cycles, suggesting a strategy that prioritizes refinement over market saturation. In contrast to other manufacturers that may sell their designs through multiple storefronts or aliases (such as Beelink or Geekom), Minisforum appears to retain control over both design and distribution, offering a more vertically integrated approach. While no factory visit can fully capture day-to-day operations, this visit offered a grounded, independent view into how one of the more visible Chinese mini PC brands functions behind the scenes.

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I Visited UGREEN in China… And Here is Everything I Saw

Par : Rob Andrews
9 mai 2025 à 18:00

UGREEN Headquarters in Shenzhen, China – NAS Plans, Company Culture, R&D and More

As part of a week-long visit to Shenzhen to better understand the operations behind some of the rising tech brands in China, I arranged a tour of UGREEN’s headquarters. The visit was not sponsored or paid for by UGREEN, nor was I invited by them directly. It was simply part of a wider initiative to learn more about the companies producing network storage hardware that is increasingly popular in Western markets. Although UGREEN previously sponsored a separate video about their NAS hardware, this trip was independently funded and organized. I spent roughly four to five hours across several buildings at their primary site in Longzhen Industrial Park, Guangdong Province, gaining insight into their development process, support infrastructure, and product plans.

So, what do we know about UGREEN Online already? ​Founded in 2012 by Zhang Qingsen in Shenzhen, China, UGREEN began as an Original Equipment Manufacturer (OEM) producing data cables for international brands. Recognizing the potential for greater innovation and brand identity, Zhang transitioned the company from OEM services to establishing UGREEN as an independent brand. The company specializes in a wide range of consumer electronics, including USB hardware, charging devices, audio equipment, and mobile accessories. Over the years, UGREEN has expanded its presence to over 100 countries, earning a reputation for delivering high-quality, affordable products. The company’s commitment to research and development, design, manufacturing, and brand marketing has solidified its position as a global leader in the consumer electronics market

UGREEN’s operation is spread across four main buildings, each with a distinct purpose: international and domestic marketing, customer support, and research and development. Most of my time was spent in the R&D building and parts of the customer service center.

The first area I visited was their product showroom, a space clearly designed for internal partners and B2B visitors rather than public foot traffic. The showroom featured one of every UGREEN product, including several items not yet announced publicly, with placeholders on the shelves suggesting upcoming Thunderbolt 5 and new NAS models.

Staffing levels across the buildings seemed consistent with what you’d expect from a company scaling into premium storage solutions. I counted around 40 to 50 people in support and R&D departments alone, with visible crossover between teams. The support center operated in what appeared to be a traditional open-office structure, with teams seated in long desk arrays. While I couldn’t film this area due to consent concerns (and was provided with some official footage), the impression was of a well-staffed, professional operation. Observing lunch break foot traffic—easily 60 or 70 people exiting en masse—it became clear that UGREEN’s core NAS and support teams were substantial and not limited to a token few.

One of my central questions going into the visit was about UGREEN’s approach to support. Network-attached storage is a 24/7 solution for most users and competes with both premium and open-source platforms. I was particularly interested in how UGREEN intended to position themselves with regard to long-term reliability and assistance. Their answer was partly logistical—dedicated support staffing—and partly software-focused. In discussions with their development team, it was apparent that software enhancements are now a priority following their initial hardware deployment. One example discussed was the demand for iSCSI support, which has been slower to arrive due to regional differences in usage habits.

UGREEN’s proprietary NAS OS, UOS, is based on development efforts that began with Chinese-market NAS solutions around 2020. With the newer DXP series expanding into international markets, UOS has been undergoing rapid westernization. There was a candid discussion about cultural and user-base differences that caught the team off-guard—particularly in the importance of specific protocol support and integrations. While I signed an NDA preventing me from disclosing every part of the roadmap, the general message was that the next two years will focus primarily on maturing the UOS software stack, including AI-driven features, broader language support, and improved cross-platform expansion options.

A significant portion of the discussion centered around hardware expansion. UGREEN has developed a range of DAS (direct-attached storage) solutions, many of which are still only available in China, but which they intend to integrate more fully with their NAS lineup globally and serve as NAS expansion devices. USB4 and Thunderbolt connectivity is also in active development, with Windows support reportedly complete but ongoing issues with macOS integration delaying a broader release.

These updates were presented not as future aspirations but as active, iterative engineering challenges currently underway, which aligns with the company’s overall stated intention of refining rather than rushing.

Arguably the most distinctive part of the visit was the NAS Lab—a dedicated test space designed to simulate real-world deployment scenarios. Unlike many brands that showcase NAS capabilities in tightly controlled demo booths or static displays at trade shows, UGREEN has constructed multiple functioning environments: a home media suite, an office collaboration space, and a creative studio tailored to video editing.

These setups are used internally to identify pain points in both hardware and software by replicating user workflows in a live, interactive context. It was clear from the walkthrough that this lab is an active part of their development cycle and not just a showroom for visitors.

These test suites enabled the company to simulate multi-user environments, such as households streaming content while backups run in parallel or video editors accessing high-bitrate files remotely. The lab also helps visualize inefficiencies and inconsistencies in system deployment, such as UI design issues or performance bottlenecks in hybrid-use cases.

Such testing environments are more commonly found in laptop and mobile device labs but are rare in the NAS world, especially at this price tier. It added credibility to UGREEN’s claims of wanting to provide a more seamless and flexible user experience.

During the visit, I was repeatedly shown signs of a long-term strategy. While some early criticisms of UGREEN’s NAS rollout remain valid—particularly around the initial reliance on crowdfunding and uneven software features—the team seemed aware of these issues and determined to address them. There was no indication of a short product lifecycle.

In fact, staff emphasized that the current DXP models are not expected to receive a hardware refresh for at least two years. The focus in that window will be firmware updates, compatibility expansions, and building out features. The overarching message was clear: UGREEN wants to be seen as a top-tier NAS vendor within the next 3 to 5 years.

UGREEN is clearly taking its NAS division seriously. While this visit offered a curated look at their operations—something to be expected with any factory tour—the underlying infrastructure and approach felt well-considered. Unlike many brands that rely on OEM or white-label models, UGREEN appears to be building their NAS solutions from the ground up.

While the company didn’t confirm or deny third-party manufacturing partnerships, the focus on in-house software, R&D-heavy staffing, and direct integration of their own accessory ecosystem suggests a vertically integrated model. Based on what I observed, UGREEN isn’t simply experimenting with NAS—they’re actively investing in it as a long-term product category. Their roadmap may still be evolving, and the software isn’t yet on par with incumbents like Synology or QNAP, but their forward-looking approach and resource commitment imply they’re in it for the long haul.

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Need Advice on Data Storage from an Expert?

Finally, for free advice about your setup, just leave a message in the comments below here at NASCompares.com and we will get back to you. Need Help? Where possible (and where appropriate) please provide as much information about your requirements, as then I can arrange the best answer and solution to your needs. Do not worry about your e-mail address being required, it will NOT be used in a mailing list and will NOT be used in any way other than to respond to your enquiry. [contact-form-7] TRY CHAT Terms and Conditions
If you like this service, please consider supporting us. We use affiliate links on the blog allowing NAScompares information and advice service to be free of charge to you.Anything you purchase on the day you click on our links will generate a small commission which isused to run the website. Here is a link for Amazon and B&H.You can also get me a ☕ Ko-fi or old school Paypal. Thanks!To find out more about how to support this advice service check HEREIf you need to fix or configure a NAS, check Fiver Have you thought about helping others with your knowledge? Find Instructions Here  
 
Or support us by using our affiliate links on Amazon UK and Amazon US
    
 
Alternatively, why not ask me on the ASK NASCompares forum, by clicking the button below. This is a community hub that serves as a place that I can answer your question, chew the fat, share new release information and even get corrections posted. I will always get around to answering ALL queries, but as a one-man operation, I cannot promise speed! So by sharing your query in the ASK NASCompares section below, you can get a better range of solutions and suggestions, alongside my own.

☕ WE LOVE COFFEE ☕

 
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