UGREEN Headquarters in Shenzhen, China – NAS Plans, Company Culture, R&D and More

As part of a week-long visit to Shenzhen to better understand the operations behind some of the rising tech brands in China, I arranged a tour of UGREEN’s headquarters. The visit was not sponsored or paid for by UGREEN, nor was I invited by them directly. It was simply part of a wider initiative to learn more about the companies producing network storage hardware that is increasingly popular in Western markets. Although UGREEN previously sponsored a separate video about their NAS hardware, this trip was independently funded and organized. I spent roughly four to five hours across several buildings at their primary site in Longzhen Industrial Park, Guangdong Province, gaining insight into their development process, support infrastructure, and product plans.

So, what do we know about UGREEN Online already? ​Founded in 2012 by Zhang Qingsen in Shenzhen, China, UGREEN began as an Original Equipment Manufacturer (OEM) producing data cables for international brands. Recognizing the potential for greater innovation and brand identity, Zhang transitioned the company from OEM services to establishing UGREEN as an independent brand. The company specializes in a wide range of consumer electronics, including USB hardware, charging devices, audio equipment, and mobile accessories. Over the years, UGREEN has expanded its presence to over 100 countries, earning a reputation for delivering high-quality, affordable products. The company’s commitment to research and development, design, manufacturing, and brand marketing has solidified its position as a global leader in the consumer electronics market

UGREEN’s operation is spread across four main buildings, each with a distinct purpose: international and domestic marketing, customer support, and research and development. Most of my time was spent in the R&D building and parts of the customer service center.

The first area I visited was their product showroom, a space clearly designed for internal partners and B2B visitors rather than public foot traffic. The showroom featured one of every UGREEN product, including several items not yet announced publicly, with placeholders on the shelves suggesting upcoming Thunderbolt 5 and new NAS models.

Staffing levels across the buildings seemed consistent with what you’d expect from a company scaling into premium storage solutions. I counted around 40 to 50 people in support and R&D departments alone, with visible crossover between teams. The support center operated in what appeared to be a traditional open-office structure, with teams seated in long desk arrays. While I couldn’t film this area due to consent concerns (and was provided with some official footage), the impression was of a well-staffed, professional operation. Observing lunch break foot traffic—easily 60 or 70 people exiting en masse—it became clear that UGREEN’s core NAS and support teams were substantial and not limited to a token few.

One of my central questions going into the visit was about UGREEN’s approach to support. Network-attached storage is a 24/7 solution for most users and competes with both premium and open-source platforms. I was particularly interested in how UGREEN intended to position themselves with regard to long-term reliability and assistance. Their answer was partly logistical—dedicated support staffing—and partly software-focused. In discussions with their development team, it was apparent that software enhancements are now a priority following their initial hardware deployment. One example discussed was the demand for iSCSI support, which has been slower to arrive due to regional differences in usage habits.

UGREEN’s proprietary NAS OS, UOS, is based on development efforts that began with Chinese-market NAS solutions around 2020. With the newer DXP series expanding into international markets, UOS has been undergoing rapid westernization. There was a candid discussion about cultural and user-base differences that caught the team off-guard—particularly in the importance of specific protocol support and integrations. While I signed an NDA preventing me from disclosing every part of the roadmap, the general message was that the next two years will focus primarily on maturing the UOS software stack, including AI-driven features, broader language support, and improved cross-platform expansion options.

A significant portion of the discussion centered around hardware expansion. UGREEN has developed a range of DAS (direct-attached storage) solutions, many of which are still only available in China, but which they intend to integrate more fully with their NAS lineup globally and serve as NAS expansion devices. USB4 and Thunderbolt connectivity is also in active development, with Windows support reportedly complete but ongoing issues with macOS integration delaying a broader release.

These updates were presented not as future aspirations but as active, iterative engineering challenges currently underway, which aligns with the company’s overall stated intention of refining rather than rushing.

Arguably the most distinctive part of the visit was the NAS Lab—a dedicated test space designed to simulate real-world deployment scenarios. Unlike many brands that showcase NAS capabilities in tightly controlled demo booths or static displays at trade shows, UGREEN has constructed multiple functioning environments: a home media suite, an office collaboration space, and a creative studio tailored to video editing.

These setups are used internally to identify pain points in both hardware and software by replicating user workflows in a live, interactive context. It was clear from the walkthrough that this lab is an active part of their development cycle and not just a showroom for visitors.

These test suites enabled the company to simulate multi-user environments, such as households streaming content while backups run in parallel or video editors accessing high-bitrate files remotely. The lab also helps visualize inefficiencies and inconsistencies in system deployment, such as UI design issues or performance bottlenecks in hybrid-use cases.

Such testing environments are more commonly found in laptop and mobile device labs but are rare in the NAS world, especially at this price tier. It added credibility to UGREEN’s claims of wanting to provide a more seamless and flexible user experience.

During the visit, I was repeatedly shown signs of a long-term strategy. While some early criticisms of UGREEN’s NAS rollout remain valid—particularly around the initial reliance on crowdfunding and uneven software features—the team seemed aware of these issues and determined to address them. There was no indication of a short product lifecycle.

In fact, staff emphasized that the current DXP models are not expected to receive a hardware refresh for at least two years. The focus in that window will be firmware updates, compatibility expansions, and building out features. The overarching message was clear: UGREEN wants to be seen as a top-tier NAS vendor within the next 3 to 5 years.

UGREEN is clearly taking its NAS division seriously. While this visit offered a curated look at their operations—something to be expected with any factory tour—the underlying infrastructure and approach felt well-considered. Unlike many brands that rely on OEM or white-label models, UGREEN appears to be building their NAS solutions from the ground up.

While the company didn’t confirm or deny third-party manufacturing partnerships, the focus on in-house software, R&D-heavy staffing, and direct integration of their own accessory ecosystem suggests a vertically integrated model. Based on what I observed, UGREEN isn’t simply experimenting with NAS—they’re actively investing in it as a long-term product category. Their roadmap may still be evolving, and the software isn’t yet on par with incumbents like Synology or QNAP, but their forward-looking approach and resource commitment imply they’re in it for the long haul.

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UGREEN NASync NAS: One Year Later – The Good, The Bad, and What’s Still Missing?

One year ago, UGREEN made waves in the NAS industry by launching its NASync series through a hugely successful Kickstarter campaign, raising $6.6 million from over 13,000 backers. This new line of NAS devices aimed to offer a cost-effective alternative to established brands like Synology and QNAP, promising powerful hardware, a user-friendly experience, and AI-powered features at a more competitive price. Since its general retail release in mid-2024, UGREEN NASync has been available via Amazon, B&H, and UGREEN’s website, gaining a strong following among enthusiasts and small businesses. But after a year of real-world usage, firmware updates, and customer feedback, does the NASync series truly compete with industry leaders? Has UGREEN delivered on its promises, or are there still major issues preventing it from being a go-to NAS solution? This article will explore where UGREEN has excelled, where it still needs improvement, and whether the NASync series is a worthwhile investment in 2025.

Note – UGREEN are running a promotion during World Backup Day that drops the price significantly on several of their NASync devices on their own website and on Amazon. Find out more here or via the banner link below:

The UGREEN NASync NAS Kickstarter – A Recap

Unlike many hardware startups that struggle with fulfilling Kickstarter orders, UGREEN managed to deliver its NASync units on schedule to most backers, a significant achievement for a crowdfunded product. While there were some reports of faulty units, these appeared to be within normal failure rates for electronics and were generally covered by UGREEN’s replacement and support policies. What truly set UGREEN apart, however, was its unorthodox marketing strategy. Instead of focusing on traditional advertising or securing major sponsorship deals, UGREEN distributed thousands of review units to mid-tier and micro-influencers.

This grassroots approach ensured that discussions about the NASync series remained active and widespread across online tech communities. Unlike companies that pay for high-profile reviews on massive platforms like Linus Tech Tips, UGREEN instead prioritized authenticity and volume, creating long-term engagement from reviewers who actually tested the product in-depth. This strategy has proven successful, keeping UGREEN’s NAS devices relevant in online discussions long after their launch, though it has also meant that larger, mainstream tech publications have not widely covered the NASync series. While this marketing approach has helped build a loyal user base, it also raises concerns about how well UGREEN’s products will compete with more established brands in the long run if they do not gain broader mainstream recognition.

The UGREEN NAS Software Development So Far…

When the NASync series launched, its UGOS operating system was one of its most significant unknowns. Unlike Synology DSM or QNAP QTS, which have been refined for years, UGOS was a first-generation NAS OS that lacked many critical features and refinements expected by experienced users.

Over the past year, UGREEN has made steady improvements, rolling out regular firmware updates that have expanded its functionality. One of the most notable additions is the inclusion of Jellyfin as a native app, providing an alternative media server option for users who want to stream videos without needing complex third-party installations.

However, Plex support remains absent, a surprising omission considering Plex is the most widely used NAS-based media server. Another major shortcoming is the lack of iSCSI support, which is essential for business users, virtualization environments, and enterprise-level storage solutions.

While UGREEN has stated that iSCSI support is on their roadmap, it has yet to be implemented, making the NASync series a less viable option for professional users who rely on networked block storage solutions. Despite these improvements, UGOS is still not as polished or feature-rich as competing NAS operating systems, and for users who need advanced storage capabilities, its limitations remain a concern.

UGREEN NAS and Security – After 1 Year

Security was one of the biggest concerns when UGREEN first launched its NASync series, as it initially lacked two-factor authentication (2FA) and had limited built-in protections for remote access. Over the past year, UGREEN has addressed some of these concerns, adding 2FA and expanding firewall settings to include IP blocking, MAC filtering, and customizable access controls.

These updates have significantly improved overall security, but the absence of dedicated anti-ransomware protection remains a critical weakness. Competing NAS brands such as Synology and QNAP have introduced automated ransomware protection tools, snapshot-based rollback systems, and real-time anomaly detection, features that UGOS has yet to incorporate.

The NASync series does provide basic malware and antivirus scanning, but it is still lacking the more advanced automated security solutions that have become standard in the NAS industry. Users who are particularly concerned about security may prefer to disable UGREEN’s remote access services and instead use third-party VPN solutions like Tailscale or even install an alternative NAS operating system such as TrueNAS or UnRAID, both of which UGREEN supports without voiding hardware warranties.

UGREEN NAS and Local AI Use

UGREEN has been heavily investing in AI-driven functionality, integrating photo recognition, AI-assisted indexing, and content categorization into UGOS. Unlike cloud-based AI solutions, these run entirely on the NAS itself, keeping user data private and locally processed. This makes UGREEN one of the few NAS brands to offer AI-powered automation without cloud dependencies, a feature that privacy-conscious users appreciate.

However, with the recent announcement of UGREEN’s new IDX series, which focuses even more on AI-powered storage and advanced computing, there is growing uncertainty about the long-term future of the NASync series. It remains unclear whether UGREEN will continue to develop UGOS at the same pace for NASync devices or shift focus toward its newer, AI-driven IDX models.

While UGREEN insists that the NASync and IDX series will coexist as separate product lines, there is a possibility that software development for NASync may slow down in favor of newer hardware platforms. This uncertainty may deter potential buyers who want long-term software support guarantees.

UGREEN NASync Devices and Mixed Global Availability

Despite the NASync series’ popularity, UGREEN has struggled to expand its global distribution network. While the devices are widely available in the US, Germany, and select European markets, many regions still lack direct purchasing options. The UK recently saw improved availability, but other regions remain underserved, forcing potential buyers to import devices at higher costs.

Given the strong demand and continued interest, it is surprising that UGREEN has not prioritized expanding its retail presence globally. If the company wants to compete seriously with major NAS brands, broader availability through additional international retailers should be a key focus moving forward.

UGREEN NAS 1 Year Later – Verdict

One year in, UGREEN’s NASync series has made a strong impression in the NAS market, proving that it is more than just a one-off experiment. The company has demonstrated consistent software development, ongoing support, and a commitment to hiring industry experts to strengthen its NAS business. However, the NASync series still falls short in key areas, particularly iSCSI support, security automation, and mainstream availability. For enthusiasts and tech-savvy users willing to customize their setup, UGREEN’s NASync devices offer solid hardware at an attractive price. But for those who expect a polished, fully mature NAS experience, Synology and QNAP still lead the market. UGREEN has the potential to become a serious competitor in the NAS space, but its future success depends on how aggressively it continues to develop UGOS, improve security, and expand its global footprint.

20% OFF UGREEN NAS this World Backup Day

UGREEN is currently running a Work Backup Day promotion, offering a 20% discount on NASync devices purchased through their official website and Amazon. This limited-time deal runs from March 25th to March 31st, making it an excellent opportunity for those considering a UGREEN NAS for data protection and backup storage. With the growing importance of secure, local backups, especially for businesses and home users managing large datasets, this promotion provides a cost-effective way to invest in a NAS solution. Whether you’re looking to set up automated backups, secure your media collection, or expand your existing storage infrastructure, the discount makes UGREEN’s already competitive pricing even more attractive. However, with global availability still being somewhat inconsistent, buyers should check regional stock levels and shipping options before purchasing.

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This description contains links to Amazon. These links will take you to some of the products mentioned in today's content. As an Amazon Associate, I earn from qualifying purchases. Visit the NASCompares Deal Finder to find the best place to buy this device in your region, based on Service, Support and Reputation - Just Search for your NAS Drive in the Box Below

Need Advice on Data Storage from an Expert?

Finally, for free advice about your setup, just leave a message in the comments below here at NASCompares.com and we will get back to you. Need Help? Where possible (and where appropriate) please provide as much information about your requirements, as then I can arrange the best answer and solution to your needs. Do not worry about your e-mail address being required, it will NOT be used in a mailing list and will NOT be used in any way other than to respond to your enquiry. [contact-form-7] TRY CHAT Terms and Conditions   Alternatively, why not ask me on the ASK NASCompares forum, by clicking the button below. This is a community hub that serves as a place that I can answer your question, chew the fat, share new release information and even get corrections posted. I will always get around to answering ALL queries, but as a one-man operation, I cannot promise speed! So by sharing your query in the ASK NASCompares section below, you can get a better range of solutions and suggestions, alongside my own.

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