PLEX Price Increases, The Rise of Jellyfin and Now What?
Is This The Beginning of the End of PLEX – Is It Jellyfin Time?
After more than a decade of keeping its Lifetime Plex Pass at $119.99, Plex has officially announced a significant price increase—raising the cost to $249.99 starting April 29, 2025. This announcement, delivered through a press release on March 19, also outlined several additional changes to Plex’s pricing structure and feature availability. While price increases are common in the subscription space, this is Plex’s first major change of its kind in over ten years. It affects not just future subscribers, but the entire conversation around personal media platforms and the value Plex provides in 2025. As someone who has tested and covered Plex across various NAS platforms over the years, I think it’s important to break this all down clearly—and fairly.
Note – at the time of writing, April 5th, the old prices from Plex Pass are still available and a Lifetime Plex Pass purchased now will be no different than one purchased after April 29th 2025)
The TL;DR – Plex Just Raised Prices and Paywalled Remote Streaming
Plex is doubling the price of its Lifetime Pass from $119.99 to $249.99 starting April 29, 2025—its first increase in over a decade. At the same time, remote streaming will no longer be free, now requiring either a Plex Pass or a new $1.99/month Remote Watch Pass. While Plex has removed mobile app unlock fees and teased new features like a Common Sense Media integration, users are frustrated that core features are being moved behind paywalls. Open-source alternatives like Jellyfin are gaining traction, though they lack Plex’s polish and easy remote access. Emby sits awkwardly between the two, offering both paid and free tiers but without a clear value advantage. If you’re a regular Plex user, now is likely the last chance to grab the Lifetime Pass at its original price—after that, the equation changes.
Why is PLEX Increasing Prices and Changing their Software Services?
Plex has positioned this move as a necessary step toward long-term sustainability and innovation, citing rising infrastructure and development costs. Alongside the new Lifetime price, the monthly subscription will increase to $6.99 (up from $4.99), and the annual plan will rise to $69.99 (from $39.99). That’s a considerable leap across the board. If you’re currently on the fence about investing in a Lifetime Pass, the window is closing quickly. I’ve said it before and I’ll say it again—if Plex is part of your day-to-day setup, especially with multiple users or remote access needs, now is the most sensible time to act. Once the new pricing kicks in, the Lifetime tier may lose its appeal for newer users, especially when compared to other one-time license models in the tech space.
More controversial than the price hike, though, is the newly introduced limitation on remote streaming. As of late April, remote access will no longer be included in the free version of Plex. This means that if you want to stream media from your home server while away—say on a mobile device or at work—you’ll now need a Plex Pass or a new tier called Remote Watch Pass, which is priced at $1.99/month or $19.99/year. This shift marks a pretty significant change in Plex’s philosophy. Previously, you could set up a NAS, install Plex Media Server, and stream remotely with minimal friction. Now, that experience is essentially paywalled. While the company has clarified that users with an existing Plex Pass won’t be affected, new users and guests who rely on remote access will need to consider this new fee model.
In his own coverage of the news, Alex from the KTZ Systems YouTube channel offered a measured but critical response. He highlighted the underlying tension many feel: “You’re paying Plex to access your own files, on your own hardware, over your own network and internet connection.” It’s a fair point—and while I can understand Plex’s need for sustainable revenue, the optics of charging for what many considered a core, previously-free feature are less than ideal. In our recent joint podcast, Alex and I both agreed that if Lifetime Passes are no longer financially viable, Plex should have either phased them out or significantly increased the cost to signal their rarity. Instead, the $249.99 price tag sits in an odd middle ground—too high to feel like a deal, too low to feel truly premium.
(From official Plex Pages) IMPORTANT NOTE FOR CURRENT PLEX PASS HOLDERS:
For users who have an active Plex Pass subscription, remote playback will continue to be available to you without interruption from any Plex Media Server, after these changes go into effect. When running your own Plex Media Server as a subscriber, other users to whom you have granted access can also stream from the server (whether local or remote), without ANY additional charge—not even a mobile activation fee.
Could PLEX Have Approached Funding and Sustainability Better?
Rather than placing long-standing features behind a paywall, Plex had several other options for becoming more financially sustainable—many of which were discussed across the community in recent weeks:
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Introduce a “Plex 2.0” Premium Tier: Instead of retroactively limiting features, Plex could have rolled out a major version update with enhanced capabilities—such as native audiobook support, advanced download controls, or multi-user analytics—reserved for paying users, while leaving existing features intact for legacy users.
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Cap Lifetime Passes and Shift Focus to Recurring Tiers: Rather than awkwardly doubling the Lifetime price, Plex might have opted to discontinue Lifetime entirely and focus on expanding the value of annual/monthly subscriptions through regular feature rollouts or exclusive integrations, as seen in platforms like Roon or UnRAID.
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Use a “Freemium Scaling” Model: By allowing remote access for a limited number of external users or devices on the free tier (e.g., “first one’s free”), Plex could have maintained goodwill while encouraging heavier users to upgrade organically—similar to how many SaaS platforms incentivize scaling through added value, not restriction.
What Else is Changing in Plex?
To their credit, Plex has removed one of the more annoying barriers from its platform—the mobile app unlock fee. Previously, streaming via the Android or iOS app was limited to one minute unless you paid a small one-time fee or had a Plex Pass. With the rollout of their new mobile client experience, this limitation is going away. Local streaming—meaning within the same network—will now be completely free on mobile. This is undoubtedly a welcome change, especially for users who run everything locally and don’t rely on remote features. However, for those who previously enjoyed full functionality across networks without a subscription, this small improvement may not offset the new restrictions.
Plex also used the announcement to preview some upcoming features for Plex Pass subscribers, including an integration with Common Sense Media aimed at improving parental control tools, a new server management app (separate from Plex Dash), and a long-requested open API for metadata agents and custom integrations. While these additions have genuine value, their timing—bundled with a price increase and feature restrictions—makes it harder for users to assess whether Plex is giving more or simply charging more. Alex pointed out in our podcast that innovation, not restriction, should drive paid feature rollouts. It’s a sentiment I tend to agree with: adding new tools rather than paywalling old ones is the path that generates goodwill and long-term user engagement.
Is Now the time to Ditch PLEX, and Opt for Jellyfin or Emby Media Server?
Naturally, this news has reignited interest in Jellyfin, the most well-known open-source alternative to Plex. Jellyfin remains free, with no subscriptions or data collection, and offers solid core media server functionality. However, as Alex and I discussed in our joint video, Jellyfin comes with its own set of trade-offs. While it nails the fundamentals—smooth playback, broad codec support, and responsive local streaming—it lacks polish in its client apps, and remote access typically requires self-configuration through a VPN or mesh network like Tailscale. For tech-savvy users, that’s a worthwhile trade. But for those who rely on Plex’s seamless, cross-platform access, Jellyfin may still feel like a step backward in convenience.
Emby, once considered a middle ground between Plex and Jellyfin, is rarely mentioned in this conversation anymore—and there are reasons for that. Emby straddles an awkward line between open-source philosophy and commercial aspirations. It still charges for features like hardware transcoding and has moved away from its open development roots. In our podcast, Alex shared his own frustrations with Emby’s shift to closed source shortly after he purchased a Lifetime license. Combined with a smaller user base, inconsistent app support, and limited visibility in NAS ecosystems, Emby struggles to be either the budget-friendly choice or the polished premium one. In short, it’s not that Emby is bad—it’s that it’s not compelling enough to compete meaningfully right now.
Feature | Plex | Emby | Jellyfin |
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Cost | Free with premium options (Plex Pass) | Free with premium options (Emby Premiere) | Completely free and open-source |
User Interface | Highly polished and intuitive | Modern and user-friendly | User-friendly and customizable |
Media Management | Excellent metadata handling and organization | Powerful and versatile | Robust and feature-rich |
Remote Streaming | Highly efficient; seamless and reliable | Seamless and reliable | Smooth and reliable |
Parental Controls | Available with Plex Pass | Available and customizable | Built-in and customizable |
Cloud Syncing | Limited support | Available | Not supported |
Hardware Transcoding | Available with Plex Pass | Available with Emby Premiere | Free and supported |
Live TV / DVR | Available with Plex Pass | Available with Emby Premiere | Free and supported |
Multiple Users | Supported | Supported | Supported |
Offline Downloads | Available with Plex Pass | Available with Emby Premiere | Free and supported |
Plugins/Add-ons | Wide range of plugins and add-ons | Extensive selection | Limited selection |
Platform Support | Broad range of platforms | Wide range of platforms | Wide range of platforms |
Community Support | Large and active community | Active community support | Growing community support |
Are We Seeing the End of PLEX on the Horizon?
One key issue here isn’t just the new pricing or paywalled features, but how Plex has communicated these changes. As we discussed in the podcast, the rollout feels rushed and reactive, missing an opportunity to reframe this as a strategic step forward—say, through a “Plex Plus” or “Plex Lite” tier with exclusive new tools, or by versioning changes the way other platforms (like UnRAID or even macOS) handle major updates. Instead, moving features behind a paywall post-launch risks alienating loyal users. Plex’s assertion that these changes won’t affect existing Plex Pass holders is reassuring, but it doesn’t help new users discovering Plex for the first time—and realizing that what used to be free is now a subscription service.
Ultimately, I don’t believe Plex is on the brink of collapse—as some dramatic headlines might suggest—but I do think this moment marks a turning point. If you’re a regular Plex user who streams remotely or shares content with others, the Lifetime Pass at $119.99 (until April 29) remains a solid investment. After that, the value calculus shifts dramatically. For new users, the free tier will still work well for local-only setups, and the Remote Watch Pass provides a budget-friendly option. But the days of a completely free, fully featured Plex experience are clearly behind us.


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