Hideo Kojima, I'm sure, needs no introduction. He rose to fame as the creator of the Metal Gear Solid franchise before leaving Konami to establish his own independent studio, Kojima Productions, which has since gone on to create Death Stranding.
Fortunately, according to a new report from IGN, Kojima's OD is still safe. We actually heard about the game quite recently following the Xbox Games Showcase, when Entertainment Weekly published a full page of interviews and details regarding all things Xbox, and within that, it also included some words from Kojima that gave us a few fresh details. Nothing major, mind you, but enough to confirm the game is progressing well, and perhaps more importantly, that Xbox CEO Asha Sharma remains fully behind the project.
Kojima's OD (Image credit: Entertainment Weekly | Kojima Productions | Xbox)
We've also heard reports that Xbox isn't actually reducing its overall investment in games. Instead, it's becoming far more selective about where that money goes. Here's what Xbox told Bloomberg:
"[Xbox is] taking a fresh look at where we invest so we're focusing on our highest priorities... We're not reducing our overall investment in games. We expect to invest about the same in content as we did last year. What's changing is where we're investing and the kinds of projects we're backing."
Despite being a bit of a wimp when it comes to horror games, I'll definitely be keeping an eye on OD. It is Kojima after all, and I'm glad it's reportedly managed to survive the Xbox funding chopping block. With that said, let me know your thoughts in the comments below, and as always, be sure to take part in our poll!
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As the dust settles after the Xbox Showcase and Summer Game Fest, I began reflecting on the games I checked out. One thing became increasingly apparent to me over the past few weeks: the game I found myself thinking about most is Remedy's upcoming Control Resonant.
The Control franchise forms the core of the 'Remedyverse,' which shares canon with Alan Wake, FBC: Firebreak, and potentially Quantum Break too (if Microsoft ever gives up the IP ...).
The original Control passed me by somewhat. I felt like it started a bit slow and for whatever reason, the game never gripped me. But after playing Resonant, I went back to Control and its DLCs, and played it religiously to completion in a single weekend.
Remedy's worldbuilding is second to none, and while Control itself wasn't perfect, Remedy is once again taking some unexpected risks with its sequel, Resonant, by completely flipping the gameplay style.
I didn't want to write this preview until I had the context of the Control universe in full. The rabbit hole runs incredibly deep in this world of parallel dimensions, quantum phenomena, and warped aberrations. Mysterious conspiracies, fourth-wall bending tropes, and hefty Twin Peaks, SCP, and X-Files inspirations made Control an unexpected hit with myself.
It's with humility that I admit I underestimated Control Resonant's potential. After going hands-on and getting myself immersed in the harrowing responsibilities of the Federal Bureau of Control, Resonant is now one of my most anticipated upcoming Xbox games.
The main character of Control is Jesse Faden on paper, but I would argue that really it's the Federal Bureau of Control itself in a lot of ways. The FBC is a secret U.S. organization that tracks, researches, and contains anomalies. Fans of the X-Files and SCP Foundation will find familiarity immediately here, but Control's mysteries tend to revolve around extra-dimensional phenomena and entities above all.
In the base game, Jesse arrives at the FBC headquarters to find her brother, taken by the organization when they were children. As she arrives, she finds their HQ on lockdown, with hundreds of agents driven violently insane by a mysterious extra-dimensional signal.
Without giving away too much for those who haven't played, very early on, Jesse ends up as the director of the Federal Bureau of Control, and becomes endowed with a variety of telekinetic powers and extra-dimensional weaponry. Jesse also finds her brother, Dylan, although it's hardly what you'd call a happy reunion.
The Federal Bureau of Control has been effectively destroyed. (Image credit: Remedy Entertainment)
Indeed, in Control Resonant, you take command of Dylan Faden, almost directly after the events of the previous game — and the threats are bigger than ever.
The mysterious signal that drove the Bureau's agents violently insane has spread beyond The Oldest House HQ and into Manhattan proper. Known as The Hiss, it turns regular folk into disturbed, murderous shadows of their former selves. And in Resonant, it seems to stronger and more deadly than ever.
CONTROL Resonant works incredibly well with action RPG elements
In Resonant, you play as Dylan Faden, wielding telekinetic powers and a variety of transforming melee weapons. (Image credit: Remedy Entertainment)
Change of central protagonist meets change of central gameplay style in Control Resonant.
The Faden siblings were experimented on and researched by the FBC for their Parautilitarian powers, which essentially gives them command of some of the Control universe's extra-dimensional physics. They're super heroes in short form, and their abilities make up the basis of gameplay in both titles.
The original was similar to Quantum Break with its physics-bending abilities mixed with gunplay. Resonant leans far more heavily into kinetics and melee combat, giving Dylan a variety of close-quarters capabilities that, to me, felt more intuitive in motion than Resonant's predecessor.
Dylan wields an aberrant tool which can transform into a variety of melee weapon forms. In the demo, I only had access to a couple of abilities, but more unlock as you play much like in the original. The basic hack n' slash horizontal slashery felt good, but not as good as the two-handed heavy hammer which can flatten enemies into paste — although the wind up can leave you vulnerable.
Manhattan has been destroyed by The Hiss ... it's unclear what, if anything, the remaining FBC agents will be able to do. (Image credit: Remedy Entertainment)
It's hard to say for sure how Control Resonant will play out across the course of its campaign. I wonder how Resonant will approach aspects of the original proved controversial with some critics. I loved getting lost in the dimension-breaking mind-fuckery that was The Oldest House, but some felt the map layout was confusing and convoluted, hurting the game's pacing.
Resonant takes place in Manhattan, warped and decimated by The Hiss signal. Dylan Faden can platform and hover from the outset, making for rapid city traversal almost reminiscent of games like InFamous or Prototype, albeit in a more linear, focused fashion. Indeed, this isn't a sandbox title, but the urban spread makes for a wider playground than its predecessor's oft-claustrophobic office-style haunts.
My demo concluded with a boss battle against a gigantic (and rather haunting) disembodied head. It wasn't quite soulsian in delivery as so many melee-oriented action games seem to want to emulate these days. It felt old school hack n' slash to me, in a good way, with well-telegraphed attack patterns that were easy to follow even on the higher difficulties. It also felt like a marked improvement from some of Remedy's previous attempts at boss battles, that's for sure. It makes me wonder just how many of them will pop up throughout the campaign.
It'll be interesting to see how Control Resonant handles its full map. (Image credit: Remedy Entertainment)
I didn't expect Remedy to be able to pull off this type of gameplay so confidently. No guns in sight, slashing and hammering enemies into particulates felt effortlessly fun, but what really grips me about Resonant and Control in general is Remedy's painstaking approach to world-building and strong character treatment.
Dylan is an interesting character. We don't see too much of him in the original overall. But growing up as a lab rat in a nightmare-inducing Federal black hole is going to make for uniquely interesting hang-ups.
Also, Control already left several dozen (or more) unansered questions in its wake. Who or what is The Board? What is The Hiss, and what does it want? If indeed, anything at all? Jesse and Dylan's relationship doesn't seem as clear cut as being mere siblings either ... and the very nature of the Federal Bureau of Control itself is dripping with intrigue and conspiracy.
And I love it.
Control represents one of the most immersive universes I've gotten into in recent years. I know I'm late to the party, and regret that my attention-addled brain couldn't push through the slower-paced early segments sooner. Control Resonant was the perfect antidote — thrown head-first into apocalyptic chaos from the outset, in a world dripping with as much mystery as it is style.
Do not sleep on CONTROL Resonant
(Image credit: Remedy Entertainment)
Control Resonant is launching in a very busy month, with lots of high-profile games in its orbit. Onimusha, Blood of the Dawnwalker, Wolverine, Silent Hill: Townfall, Minecraft Dungeons 2 ... just to name a few.
I'm surprising myself to say that Control Resonant will be the first of the September heavy hitters I intend to play this year.
If you like the look of it, I implore you to give Control and its DLC expansions a real go beforehand. The world building for me is what really makes Control a standout title, even if some other aspects of it aren't quite at the level you might want from a fully priced title. As an X-Files kid, there's just so, so much to love here, and the clandestine Federal agency angle remains a timeless trope that really sparks the imagination. Whether you grew up with Twin Peaks, the X-Files, or SCP, or even creepypasta in recent years — Control is at its best when it taps into that contemporary mythos.
Resonant may give Control's industry-leading worldbuilding the gameplay it deserves to match.
CONTROL Resonant launches on September 24, 2026 on Xbox Series X|S and Xbox PC with Xbox Play Anywhere, PS5, and PC via Steam.
Control Resonant launches on September 24, 2026 for Xbox Series X|S, PC, and PS5. The game will also sport Xbox Play Anywhere.
Ah yes, one of Xbox's most acclaimed studios, known for games like Fallout: New Vegas, Grounded and The Outer Worlds, is shutting down... oh wait, never mind. It's just the Xbox rumor mill spinning up another baseless claim.
Forgive the sass, but it's becoming exhausting. Yes, I'm fully aware a major shake-up is underway at Xbox, and we all have every right to be on the edge of our seats. At the same time, though, I'd quite like to enjoy my hobby of gaming without feeling like the entire industry is crumbling around me every other day.
Schreier took to BlueSky, stating: "Despite a report this morning, I can confirm that Obsidian is not in negotiations to avoid shutting down. Plenty of details are still up in the air surrounding the layoffs (picture will be clear on Monday), but Xbox is keeping Obsidian, according to people familiar with the situation."
Obsidian logo (Image credit: Obsidian)
For what it's worth, our sources have not once indicated that Obsidian was part of the cadre of studios facing closure or selling, but Schrier's info is all you need here to know that it's likely bogus info.
It seems we won't have to wait much longer to find out what actually happens at Xbox. On the one hand, I'm relieved that the uncertainty might finally be coming to an end. On the other, I'm already worried for my fingers as I frantically cover whatever unfolds. I might have to invest in one of those finger grip strengtheners in preparation ...
I will say, the fact so many people believed Xbox could potentially close Obsidian speaks volumes about the level of distrust currently surrounding the brand. Clearly something within Xbox needs to change. I just hope those impacted by whatever happens land on their feet, and that the damage isn't as severe as many are fearing.
With that said, do let me know your thoughts in the comments, and as always, be sure to take part in our poll below.
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Xbox Helix is in flux, and it's not entirely Xbox's fault, although it might be their parent company's.
The RAMageddon is here, and everything and anything with a chip in it has seen price increases. PlayStation, Xbox, even the iPhone is getting crazy price increases. The AI build-out is leading to inflated memory prices, as hyperscalers like Microsoft, Amazon, and Google race to become key players in the space.
It has huge RAMifications (lol, pun) for Xbox Helix, PlayStation 6, and consumer tech in general. Xbox is already supposedly rethinking the entire console business model as a result.
Rethinking Xbox Helix
Xbox Helix's status is now very confusing. (Image credit: Microsoft)
So, what's going on with Xbox Helix? Recently, quotes from Xbox's new Chief Strategy Officer, Matthew Ball, specifically come from The Game Business, which has some great industry interview content you should definitely check out.
On the topic of wider hardware challenges, specifically around memory, Ball described a scenario where Xbox is effectively rethinking that Helix and the console model in general can actually be in the new economy.
"We are working very hard to rethink everything that we can about Helix, which is a console we are committed to shipping, and we are very cognizant of the ways in which we need to change as a company to make sure it is affordable, to make sure that it’s flexible."
"We are working hard to rethink what the console model can look like, not in an exclusionary way, but in an additive way. [...] But… we are working very hard to figure out the best way to navigate it for a way that works for everyone, that does not ask too much on players, but also doesn’t detract from other investments that we need to make."
So, affordability is top of mind for them. The Steam Machine recently dropped at over $1,000 despite its relatively modest power draw, lending credence to the idea that the PS6 and Xbox Helix could be even more expensive.
The memory crisis will continue not for months, but years. (Image credit: Windows Central | Jez Corden)
Previous Xbox President Sarah Bond suggested Xbox Helix would be a premium product. Xbox confirmed it would support installing games from other storefronts, like Steam. That it would also have backwards compatibility with all existing Xbox games, even if it'll be a Windows-first machine.
Herein lies the core dilemma for Xbox, in my view.
An open "Xbox" with Steam, etc. could be insanely expensive ...
The business model of "closed" platforms are being disrupted. (Image credit: Windows Central)
How can Xbox subsidize an open "PC?" It destroys the affordability model typically associated with console gaming. Steam itself has said that, since SteamOS is "open" to other stores and isn't a closed box, they have to sell it as a PC.
Xbox is already running into this dilemma with the Xbox Series X|S to some degree. Games that are completely "free" like Fortnite are becoming increasingly prevalent as consumer spending sentiment is squeezed. Since Xbox is selling its hardware at a loss, they are subsidizing some of the biggest games in the world like Roblox and Fortnite, and not receiving a penny. More users than ever are playing free-to-play titles and not spending anything. So, Xbox selling hardware at a loss to this cohort represents effectively giving money away — so that Roblox, Fortnite, etc. can make money. That's obviously not sustainable.
But extrapolating from that, what happens if, with Xbox Helix, players default away from Xbox altogether? It's unlikely casual players on Roblox and Fortnite are going to upgrade on day one anyway. But, with Steam on the box, there's a real risk here: What if users bought Xbox Helix, which Microsoft would traditionally sell at a loss, only to play via Steam or the Epic Games Store instead?
Xbox Helix is going to run into similar problems as the Steam Machine. An "open" device cannot be subsidized like a closed device can be. And the RAM rout is going make affordability almost impossible for most. (Image credit: Valve)
PlayStation has already suggested that its PS6 will not be sold at a loss. The volumes that PlayStation typically sells consoles allow them to cut competitive deals for components like memory, but even Apple has had trouble keeping costs down lately. Apple has an absolute iron grip over its supply chain; Xbox is comparatively a smaller, far more niche player, even if it can wield its attachment to Microsoft as a bludgeon.
We saw the consequences of being a smaller player in the component supply chain with the Steam Machine, which is far more expensive than people were hoping for.
I can foresee Helix potentially moving in a few different directions here as a result, if not a combination of several.
Here are the possibilities and speculations summarized, and definitely take them as speculation.
Xbox Helix could be very premium, costing over $1000, due to the memory rout that will continue for years.
Microsoft will probably use some proprietary tech via AI super resolution and so on to squeeze more juice out of a "cheaper" build to keep costs down.
Could Xbox Helix end up not being significantly more powerful to cut costs, but instead some kind of Xbox Series X+ or Xbox Series X Pro?
"Niche" features like the disc drive will be removed to help cut costs.
Could Microsoft ship a "cheaper" SKU without storage at allso some could leverage their existing Xbox Series X|S CF Express storage cards? Or other existing M2 / NVME drives they have lying around?
Now that the hardware will be too expensive, Microsoft may be exploring closing the ecosystem again, removing Steam from the equation — otherwise it'll need to be gaming PC-priced.
Microsoft could do some kind of "deal" with Epic Games Store or other third parties to share revenue. Steam obviously wouldn't do that (it doesn't need or want to help Xbox here.)
Could Microsoft lock third-party stores behind a paywall or ads to keep the upfront Xbox costs down? (Although this would be monstrously unpopular, I feel.)
Perhaps Xbox Helix will be closed out of the box, but let you bring your own Windows license to open it up.
Microsoft will revive Banjo to help sell a billion units. Okay, maybe not on that one.
Xbox's 'X' factor?
What tricks could Helix have up its sleeve? (Image credit: Daniel Rubino)
Whatever Xbox does with its platform, there needs to be some kind of X factor here. The current Gen-X / Millennial cohort of gamers is aging out of gaming to some degree, and Gen-Z and younger seem to primarily want free-to-play experiences powered by things like Fortnite and Roblox.
The traditional console players have neglected the younger cohorts chasing older, more spendy gamers, and as a result, sacrificed a generation of compound nostalgia.
With Xbox CEO Asha Sharma's social media and platform expertise, I have to wonder if there won't be some kind of "fun" innovations down the line. Under Phil Spencer, Xbox has become a bit of a boring and traditional "software as a service" platform that outsourced the joy to game developers. But historically, platforms have offered a bit more than that — Steam and Nintendo have focused a lot on making their platforms fun and social, while Xbox and PlayStation have generally fled from such things.
One thing is for sure: I don't think Xbox can "win" by simply emulating PlayStation. They need an X factor, some kind of big innovation that cannot be ignored.
Having an Xbox console with Steam support sounds great on paper, but the economics demand hardware profits upfront — will people pay a premium for an Xbox-branded Windows PC? The RAMageddon has destroyed this opportunity potentially. Game Pass never became the X factor Microsoft hoped it would be; neither did Kinect, nor Xbox Play Anywhere, nor Cloud Gaming.
It'll be interesting to see how Xbox finds its way through this incredibly challenging time, where instant gratification is demanded, cheap and affordable mobile access has become the default, and forever-platform games have become dominant. I definitely don't have the answers. I hope Xbox does.
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A new report claims that Xbox's "Positron" disc-to-digital program is a lot more seamless than expected.
A few months ago, code snippets appeared showing that Xbox is working on a disc-to-digital program, although details were thin on the ground. Now, we have a credible report detailing exactly how it could work.
Xbox has been something of a pioneer in the console space here. Its backwards compatibility programs for the Xbox 360 and OG Xbox are industry-leading on console, and it has already pledged to bring everything that runs on Xbox Series X|S to the next-gen Xbox Helix. But a big question mark remains over disc-based games, more so than ever now.
Positron will let you gain access to digital versions of your disc-based games. (Image credit: Future via Michael Hoglund)
When Positron was inadvertently revealed, many wondered if it would require some form of intermediary to function, such as taking a disc to a retailer or something. But The Verge is reporting that won't be the case.
Simply installing an Xbox game from the disc will attach it to your account and give you the full digital entitlements on your Microsoft Account. You'll be able to access it via Xbox Cloud Gaming, Play Anywhere on the Xbox Ally X, as if you fully owned the digital version of the game. You will reportedly only lose your digital entitlement on that game if you sell the disc or give it away to another Microsoft Account holder.
The Xbox One had a model similar to this in 2013, but the DRM was so aggressive that it required retailers to "unlock" the disc. It sounds like Microsoft has figured out a way to provide digitization at their end, attaching the discs' signature to your account. Although, Microsoft warned testers that some older Xbox One discs may "lack the features needed" to make the system work.
Indeed, this will only work with Xbox One discs and above, so those hoping to digitize Xbox 360 discs are out of luck. Still, if it all works as described here, that would be fantastic news for those who could be left out of digital features such as Xbox Cloud Gaming.
The Verge says that Microsoft hasn't finalized whether to include a disc drive or not on Xbox Helix, but our sources have been hinting at us for months that Microsoft is leaning away from including a disc drive in its next-gen console.
Given that PlayStation is exiting the disc-based market, I would bet money that even if Xbox hadn't already decided on dropping discs, they almost certainly have now. But Xbox's new Chief Strategy Officer Matthew Ball did say they're "rethinking" everything about Xbox Helix ... so maybe he's a big disc fan? Time will tell. I'm sure Xbox is also monitoring reactions to Sony's uncharacteristically pre-emptive and transparent announcement here.
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According to The Verge, Microsoft's next wave of Xbox layoffs is set for next week and could include studio closures or spin-offs, potential studio mergers, and canceled games. One of those games, according to the report, could be Marvel's Blade.
Now, it's important to mention that this is only something Microsoft is reportedly considering. The report also claims Xbox is exploring the possibility of selling Arkane.
In what is admittedly a bad situation all around, that would probably be the better outcome. I'd much rather see Xbox stick with the project and see it through, but Asha Sharma's reset appears to be focused on restructuring Xbox and returning the business to profitability.
The report also claims we could have seen Marvel's Blade as early as later this year before its internal release target reportedly slipped to late 2027. To me, that suggests the game may have been further along than many of us expected, although game development is unpredictable, so that's purely my own speculation.
I don't really want to drone on, because I think we're all painfully aware of what's potentially coming. It's going to be a difficult few weeks for Xbox fans, employees, and the wider games industry.
Gaming is supposed to be a hobby that helps us escape from everything else going on in the world, so it really does suck when those same problems keep finding their way into the industry we all enjoy so much.
With that said, I genuinely hope this remains something that's only being considered and that Arkane gets the chance to finish Marvel's Blade. Let me know your thoughts in the comments, and be sure to take part in our poll.
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Assassin's Creed Black Flag Resynced launches on July 9, 2026, for Xbox Series X|S, PlayStation 5, and PC, and we've just got our first look from Ubisoft at what console players can expect in terms of performance. Honestly, it's looking pretty solid.
The Xbox Series X keeps pace with the PlayStation 5 in terms of resolution and frame rate, while the PS5 Pro gains the edge thanks to its enhanced PSSR upscaling. Series S fans, however, are a bit out of luck, and I'm a little disappointed to see it.
While the game does support ray tracing on Series S and is upscaled to 1620p, players are limited to a single 30 FPS fidelity mode, with seemingly no access to the other graphics presets. On Series X and PS5, players can choose between Performance, Fidelity, and Balanced modes, with Performance targeting 60 FPS and Balanced targeting 40 FPS.
Assassin's Creed Black Flag Resynced console performance (Image credit: Ubisoft)
It feels like a missed opportunity not to offer some kind of 60fps mode on Series S, even if that meant dropping ray tracing and reducing the resolution to 1080p. That said, I've actually picked the game up anyway, mainly for my dad, who's a big Assassin's Creed fan. Since we share games, I'll be playing it too. It is a shame, though, that the game doesn't support Xbox Play Anywhere.
We also already know the game's PC system requirements. For those wondering how demanding it is, the minimum specs call for a GTX 1660 or AMD Radeon RX 5500 XT, 16GB of RAM, and either an Intel Core i7-8700K or Ryzen 5 3600. That'll get you 1080p at 30 FPS using the Low preset with standard ray tracing.
Assassin's Creed Black Flag Resynced PC system requirements (Image credit: Ubisoft)
I'm actually looking forward to this remake. I never really got into Black Flag back in the day because I'd just finished Ezio's story and had started to lose interest in Assassin's Creed. Despite that, I've always heard it's one of the best entries in the series, so I'm excited to finally experience it for myself when it launches.
With that said, let me know what you think about the console and PC performance in the comments below, and don't forget to take part in our poll below:
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In a new report from GameFile, it was revealed that Xbox had been funding 1666: Amsterdam, a new game from the lead creator of Assassin's Creed, Patrice Désilets. However, in a story I'm sure we're all too familiar with, Microsoft reportedly pulled funding, similar to reports surrounding John Romero's game, where Xbox had reportedly met with Romero just a day before deciding to cancel funding.
For those out of the loop, 1666: Amsterdam is still coming out, and it's shaping up to be a story-driven, third-person action adventure spanning multiple time periods. You can even play as a cat, which I can imagine my girlfriend being quite into, considering we have three ourselves.
The game also currently has a 30-minute demo available on Steam and the Epic Games Store. From what I could gather, though, reception to the demo has been a bit mixed online. Interestingly, on release, the game is currently only coming to PC, though I assume consoles will come later; whether that includes Xbox or not is a mystery.
It's hard to say whether Xbox funding and publishing this game would've paid off. The game isn't out yet, and Xbox is currently undergoing a plethora of changes since Asha Sharma became CEO. As I'm sure we're all aware, her first 100 days were largely about scoring wins with fans.
However, the 100 days after that seem as though they may be far bleaker, with a major restructuring looming on the horizon. The results of that restructuring are still unknown, but that hasn't stopped negative rumors from swirling around Xbox, with some being disproven rather quickly. However, it feels like the wave of negativity around Xbox is stronger than ever.
Back to 1666: Amsterdam, though. It'll ultimately be a wait-and-see situation as to whether Xbox made the right decision to pull funding. Given the mixed reception to the demo, they may have made the right call, but it's still a shame to see what feels like a genuine passion project lose backing from what is, ultimately, a company worth trillions.
But let me know your thoughts. Are you excited for 1666: Amsterdam? Let me know in the comments, and be sure to take part in our poll!
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Grand Theft Auto 6 is fast approaching, and the rumors are already in full swing. Unlike some of the recent, more upsetting Xbox rumors, this is one I'm genuinely hoping turns out to be true. The claim comes from the same source that reportedly leaked The Witcher 3 DLC ahead of its official reveal, which gives this rumor at least some credibility.
Of course, it's still just a rumor, so it's worth taking with a grain of salt. Here's what they had to say: “Xbox Series S is being locked at 30 FPS right now, but they’re fighting to get it to 60 FPS. From what I’ve learned, they’re not 100% sure yet whether 60 FPS will be available at launch.”
It continues with more hints: “A source close to Rockstar, but I emphasize that this is a single source, but a very reliable one. It’s very likely, and ultimately, according to the information I’ve received, there will be two graphical modes: 30 and 60 FPS on PlayStation 5 and Xbox Series X.”
Interestingly, we could expect two graphics modes, which, I believe, might be a first for a Rockstar game (don't quote me on that). Many people, myself included, have expected Grand Theft Auto 6 to be capped at 30 FPS, and given the sheer scope of the game, that does seem believable.
Perhaps the most interesting part of this rumor, though, is the mention of a 60 FPS mode on Xbox Series S. While the report claims it's currently locked to 30, hearing that Rockstar is actively trying to get it to 60 is at least promising, at least to me.
The source also states that Microsoft is working with Rockstar on the Series S version of the game, so hopefully fans with a Series S do manage to see 60 FPS. Hopefully, we hear something official sooner rather than later, although there's a good chance we'll have to wait until much closer to launch.
As for me, I probably won't be picking up Grand Theft Auto 6 on day one. I've been a fan of the series from the beginning, but I grew a little tired of Grand Theft Auto 5, and I still prefer Grand Theft Auto 4. I'll be waiting to see how the game shapes up before deciding whether to jump in.
But let me know your thoughts. Would a 60 FPS mode make a big difference to you? Be sure to take part in our poll and leave a comment below!
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Correction: Today's Assembly layoffs were part of an agency-wide reorganization and were not related to Xbox ending contracts. People on the Xbox account were laid off but the agency is still continuing to work with Xbox, I'm told
Insert joke here about how Microsoft's layoffs are reportedly so big, they're impacting companies that aren't even part of Microsoft. Oh wait, that actually might be what's happening.
According to industry insider Jason Schreier of Bloomberg, Assembly, a PR agency whose biggest client is Microsoft, is laying off employees today.
“The massive Xbox layoffs won't happen until after the fiscal year ends, but the company is already ending contracts and cutting vendors. So Assembly, Xbox's main PR agency, is laying people off today.”
Assembly appears to be responsible for quite a broad range of services, including media planning, communications, marketing research, and more. As for the full extent of its relationship with Microsoft, however, I couldn't find much publicly available beyond the comment above from Schreier.
It's hard to know what to say about layoffs, because I'm sure we can all agree they suck, regardless of the company involved. I genuinely hope those affected are able to land on their feet.
I'm also really curious to see what the next 100 days of Xbox look like. Rumors are everywhere at the moment, with recent reports even suggesting Undead Labs, the studio behind State of Decay 3, could be affected. If that were true, it would be a disastrous decision, especially considering the time and investment that's reportedly gone into the game and just how promising it's shaping up to be.
It's an exhausting time to be a fan of anything lately; skyrocketing prices are sucking the joy out of what would otherwise be fun hobbies. It's not to say that we can't still enjoy things like gaming, but egregious prices certainly put a damper on things.
With all that said, let me know your thoughts in the comments, because I'm honestly just tired of all the negativity surrounding Xbox lately.
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The death of trust at Xbox may be imminent, if this latest report is to be believed.
One of the most hotly anticipated upcoming Xbox games is State of Decay 3 from Undead Labs. State of Decay is a zombie apocalypse management simulation game, where players in small teams can develop settlements, fight against zombie hordes, and scavenge for supplies. The previous games had a variety of limitations, but many of these have been eliminated in State of Decay 3, which looks incredibly promising.
Despite having trailers at the previous two showcases and a well-received alpha test which boasted thousands of sign ups, Microsoft is exploring selling off Undead Labs and potentially cancelling State of Decay 3 if it can't find a buyer for the team. Given that State of Decay 3 is nearly finished, looks spectacular, and has had multiple trailers — this is one of the most self-immolating ideas I've seen of Xbox since I started reporting on it over a decade ago.
The report comes from GamesBeat, which lists studios having discussions with Xbox leadership. It coincides with information I received over the weekend. Indeed, Undead Labs could be among the studios Microsoft is looking to offload as part of its fiscal year end.
I'm told the cuts are being driven by Microsoft corporate CFO Amy Hood, who has demanded a variety of savings at Xbox to offset losses ... which were also a result of her previous 30% margin demands.
Xbox's administrative teams are working 7 day weeks to meet Microsoft's cutbacks, potentially saving studios with sales to third-party suitors or self-funded independence ventures. But for me, we shouldn't even be here.
At the end of the day, to run a business you need to be able to sell things. Some studios haven't sold products in years, eventually the math catches up. At the same time, Microsoft's gaming division had its most profitable year after in the previous fiscal, and Satya Nadella's compensation package was valued at almost $100 million last year.
Gaming is a risky business, and increasingly a luxury business for consumers (in part driven by the RAMpocalypse fostered by ... erm, Microsoft and its AI fad.) With gaming moving further and further into discretionary spending territory, I would argue trust and culture matter more than ever. Microsoft corporate either doesn't understand this, or perhaps more realistically, just doesn't care.
If State of Decay 3, which is clearly nearly finished isn't safe, how is ANYTHING safe anymore? How can you trust ANY announcement Xbox will make in the near future?
State of Decay 3 is clearly nearly finished. If that isn't safe, how is ANYTHING safe anymore? How can you trust ANY announcement Xbox will make in the near future? How is this not indicative of a Microsoft actively trying to set up Asha Sharma and her team for failure?
State of Decay 3 received multiple trailers. Undead Labs built up a passionate fanbase across decades, and was an early pioneer building games directly with fan-led feedback over the internet.
Microsoft's share price is imploding on fears that it missed the boat on the AI race (which let's be real, it has). And ... its response is to take an axe to one of its only businesses people actually like? Never change Microsoft. (Actually, change, change NOW.)
Are you looking forward to State of Decay 3? Let us know your thoughts on all of this in the comments.
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Those affected by the maneuver have no recourse to retain access to the content. There's no option to download the content for offline playback on another device. Sony isn't offering refunds either.
Several quotes have popped up repeatedly in online forums about Sony's announcement, such as "if buying isn't owning, piracy isn't theft." But a different quote about piracy came to my mind:
Piracy is not a pricing issue. It’s a service issue.
Gabe Newell (2011)
Gabe Newell, the co-founder of Valve, explained that providing excellent service is the best method to combat piracy. He added that, "The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates."
Newell specifically referenced localization efforts during his time on stage at the Washington Technology Industry Association's (WTIA) Tech NW conference, but the principles he broke down apply to what Sony is doing.
If "buying" content only gives you access for an undetermined amount of time dependent on volatile corporate licensing deals, the service is fundamentally broken. Naturally, people will look for other methods to acquire the same content.
You wouldn't steal a car
The infamous "You wouldn't steal a car" commercial pushed back against piracy over 20 years ago. The ad has received its fair share of criticism over the years, but please humor me as I look at it from a different angle.
If pirating digital content is akin to stealing a car, what is selling digital content and then revoking access without offering a refund? In this hypothetical world in which physical goods work the same way as digital content, what Sony is doing is like selling someone a DVD then breaking into their house and stealing it back after a few years.
I imagine Sony's legal team is getting ready to argue that people agree to terms and that Sony reserved the right to revoke access. But that's nonsense. When people obtained content through Sony, they clicked a button that said "Buy."
That Buy button was presented right next to a "Rent" button in most cases, meaning Sony was offering people two choices: purchase a piece of content or rent it.
Even Sony's statement sent informing people of the removal of Studio Canal content uses the word "purchased" rather than rent:
"As of 1 September 2026 due to our content licensing arrangements, you will no longer be able to watch any of your previously purchased Studio Canal content and the content will be removed from your video library."
Sony could argue that people purchased a revocable license, but if that's the case the company never should have used a Buy button.
Could this happen to Xbox?
Physical purchases of video games continue to dip each year.
Anything is possible, but I don't want to venture into speculation. We're trying to get confirmation from Microsoft regarding digital ownership of media.
What I will say is that legal protections of digitally purchased content need to be secured. Reportedly, over 90% of Xbox games are purchased digitally. PlayStation isn't that far behind, with digital sales reportedly making up 78% of purchases.
Buying habits have shifted dramatically over the last decade. There are plenty of gamers with entirely digital collections. The advent of online streaming has made physical movie collections rarer, though I know many cinephiles who cling to physical copies.
If companies want to continue to sell movies, TV shows, and games, potential buyers need confidence that purchases are secure. Otherwise, people will take some inspiration from Sea of Thieves.
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As such, I'm creating this page to show you the latest deals and inventory on the Xbox Series S, Xbox Series X, and associated accessories like the ever-so-important expansion cards.
I'll be updating this page every day, usually multiple times.
Xbox Series X prices
The Xbox Series X (see our updated review) is the top-tier Xbox model and is aimed at 4K/60 FPS gaming for those who want the best and fastest available.
Because it's in such high demand, this one often sells out or goes through frequent and rapid price shifts. We think it's the version most people should buy.
We have seen Xbox Series X (1TB, optical) drop down to $573 in the last few days (during Prime Day), and that could happen again for the July 4th holiday.
With new steep price hikes only about a month away, this killer Xbox Series X deal is a must-buy right now if you're interested in picking the console up.
The Xbox Series X Digital Edition 1TB ditches the disc drive to give you additional savings. The white console is otherwise largely unchanged, save for a new CPU process that should boost power efficiency slightly.
If you want to save some more money and don't quite need the power of the Series X (or simply can't afford it), you can go for the more budget-friendly Xbox Series S. If you're not familiar with this model, you can read our Xbox Series S review (2025) for more context and to see what we have to say about it.
The tl;dr is the Xbox Series X is the more powerful console, built for native 4K gaming, higher frame rates, and larger storage with its 1TB SSD. The Xbox Series S is a smaller, more affordable model designed for 1440p gaming, with reduced GPU power and a 512GB or 1TB SSD.
Both run the same games and features, but the Series X targets premium performance while the Series S focuses on value and accessibility.
The Xbox Series S is a smaller, more affordable model designed for 1440p gaming, with reduced GPU power and a 512GB SSD or 1TB SSD.
The good news is that while the savings are not as much for Xbox Series S, they are often in stock at most stores either for pickup or shipping.
How much (and when) are Xbox prices going up?
Beginning August 1, the Xbox Series X Digital will rise to $749 (up from $599) and the Series S to $499 (up from $399) in the United States, with similar jumps across multiple regions.
And those are the entry-level models!
Xbox Series X (1TB) with optical drive is going up to $799 (from $649), while the Xbox Series S (1TB) increases to $599 (from $449).
To put that in perspective, the Xbox Series X (1TB) with optical drive launched at $499, but is going up a total of $300.
The company cites rising manufacturing and component costs as the primary driver, noting that the broader hardware market continues to face pressure that shows no signs of easing.
New Xbox price structure (Aug 1, 2026)
Product
New Price
Previous Price
Xbox Series S (512GB)
$499.99
$399.99
Xbox Series S (1TB)
$599.99
$449.99
Xbox Series X Digital
$749.99
$599.99
Xbox Series X
$799.99
$649.99
Analysts expect component prices to climb again in 2027, driven by supply constraints and increased demand for advanced chips. Microsoft’s own internal projections suggest that the “Rampocalypse” — the ongoing surge in RAM and component pricing — will continue well into 2028, making this price hike potentially the first of several.
For consumers, the timing is significant. Xbox consoles have remained relatively stable in price for years, but this shift signals a new era where premium hardware will cost more to produce and more to buy.
With the August 1 increase approaching, the window to buy an Xbox Series X|S at current pricing is closing quickly. We’ll keep updating this tracker as retailers react, deals appear, and the market adjusts, so you always know the best time to make your move.
What about expansion cards?
If you're picking up an Xbox Series X or Series S, extra storage becomes essential fast. Constantly deleting games or clearing space for updates interrupts play and makes managing your library a chore.
The Seagate Storage Expansion Card for Xbox Series X|S adds more room instantly with true plug‑and‑play support, giving your console the storage it needs without slowing anything down.
Like Xbox consoles, we've seen pricing on these vary a lot, and many times they go out of stock, so give it some serious thought, as we do expect these cards to cost even more later this year.
Price is "see in cart," which is $177.50 as of July 1st.
"Seagate's Storage Expansion Card is the best way to add more space to the latest Xbox consoles, while avoiding the annoying limitations of USB drives. While it's an expensive investment that might be hard to justify, those who drop the cash won't be disappointed with the returns." — Matt Brown, former Senior Editor
"The WD_BLACK C50 is a great expansion card for Xbox Series X|S, with a new lower price point, a fantastic design, and impeccable performance." — Zachary Boddy, former Staff Writer
As to why get a storage card, it really depends on the size of your gaming library.
For instance, Call of Duty: Black Ops 7 alone is 161 GB, without any DLC. The Seagate Expansion Card delivers similar speeds to the native storage of the Xbox Series X|S, so you can store games on the card and play them without having to transfer or delete files.
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Another day, another Xbox rumor! Today's revolves around Xbox Game Pass, Microsoft's controversy-prone subscription service giving access to hundreds of games on a monthly subscription.
Xbox Game Pass took a battering last year when Microsoft made the spectacularly ill-advised move of making it $30 a month — a 50% increase. In one fell swoop, Microsoft destroyed one of its most stable revenue drivers for its gaming operation, leading to the biggest decline its seen in its history.
New Xbox CEO Asha Sharma remarked a few weeks ago that, now that Game Pass Ultimate has returned to a far more respectable $22 per month, they've started seeing growth return to the service. But I am curious if it's anywhere near back to previous levels.
Indeed, Asha previously spoke about Game Pass retention, and the business model revolves entirely around offsetting churn, i.e., the number of users subscribing month in, month out. If you make it too expensive, you risk users unsubscribing and never coming back. Subscription services work best when people subscribe and then ... just leave it rolling in perpetuity. If you make it so expensive that it becomes discretionary spending, it's going to end up being a net loss per head, rather than habit-forming perpetual income.
That's why I'm casting "big doubt" over this latest Xbox Game Pass rumor, which suggests Microsoft is no longer planning to new third-party funding for new Game Pass titles (via Insider Gaming).
(Image credit: Patrick T. Fallon/Bloomberg via Getty Images)
During an episode of The Business of Gaming PodcastFernando Rizo of Caboodle Games shared rumors that Microsoft "rug pulled" Game Pass deals from industry colleagues Rizo had spoken with recently.
"I was at a trade show in Italy, had some nice lunches, some nice dinners with industry colleagues. Word on the street was that loads of people who were in the frame for Game Pass deals. You know, nothing was inked yet, but the deals were in advanced discussions. Everybody got the rug pulled out from under them."
I'm not doubting the idea that Microsoft cancelled discussions. But it has been used to frame an idea that Xbox is done completely with third-party deals for Xbox Game Pass.
Right now, Xbox is undergoing something of a "reset," with new CEO Asha Sharma and CSO Matthew Ball reviewing practically every corner of the business, including deals like the above. Microsoft's fiscal year is ending too, where budgets will be allocated (or re-allocated). Microsoft is exploring closing down entire studios at Xbox as part of this "review," so it stands to reason that some ID@Xbox deals might've been skewered in the cross-fire. I know of at least one example of a third-party Game Pass deal that didn't go through as a direct result of July re-budgeting.
Yeah, no. From someone who works in publishing, has had games in game pass (won't say more) this isnt even remotely true. Crazy thing to spread.June 28, 2026
But that doesn't mean they're done with Xbox Game Pass deals forever. Indeed, at least one industry publishing figure Stephen DuCrest poured cold water on the rumors earlier, saying it wasn't "remotely true."
Even if some deals had fallen through, I would expect as soon as next week or the week after when Microsoft's next fiscal starts, discussions for funding will immediately resume. The bottom line is simple: Xbox Game Pass needs content in order to operate. With Xbox rumored to be gutting first-party content, I expect it to lean even more into third-party deals, rather than less. But hey, Microsoft works in mysterious ways, as we all know.
Either way, I've reached out to Microsoft and other sources to get some firm clarification, but wanted to share some thoughts ahead of that. I'll update this article soon with more info.
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The change is small, but it reflects the rebrand Microsoft is in the middle of. Earlier this year, Xbox CEO Asha Sharma polled people on X asking if the name of the brand should be Xbox or XBOX. The overwhelming majority preferred the all-caps version, and Microsoft listened to the feedback.
In several places, Microsoft has swapped in the XBOX name. The official XBOX website and XBOX social media handles show the all-caps version. Even the Microsoft Store shows love for capital letters.
Sharma has made more meaningful changes to the XBOX brand since being promoted, but the XBOX rebrand is quite visible. The move aligns XBOX with the original console, which is a clever bit of marketing.
Windows 11 Experimental build 26300.8758 updates the name of "Xbox mode" to "XBOX mode". pic.twitter.com/9F0p5JLCcQJune 26, 2026
The change was flagged by X user @phantomofearth. Microsoft's release notes for Windows 11 Experimental Build 26300.8758 do not note the new name for XBOX mode.
XBOX mode (and Xbox mode) was originally called "Xbox Fullscreen Experience." Throughout all three names, the concept of the feature has been the same: provide a console-like experience on Windows 11.
When enabled, XBOX mode makes Windows 11 open with a controller-friendly interface that also works well with built-in controllers on gaming handhelds. Microsoft has worked on XBOX mode for a while and overcome some awkward limitations. For example, it's now easier to sign in to Windows 11 when in XBOX mode by using a PIN.
XBOX mode also prioritizes gaming and reduces background tasks on Windows 11. It can free up to 2GB of memory on your PC, according to Microsoft. Considering it's increasingly expensive to get a PC with a lot of memory, freeing up 2GB makes a big difference.
The next generation of Xbox, known currently as Project Helix, is meant to run some form of XBOX mode. Before that device ships, XBOX mode needs more meaningful changes to smooth out the experience. We spent a week with XBOX mode last month and had a mixed experience.
Microsoft is aggressively pushing improvements to Windows 11 through its K2 initiative. Among those upgrades will be a smoother gaming experience. But for now, we can enjoy the unified branding of XBOX mode.
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The 2026 XBOX Games Showcase was undeniably packed with exciting game reveals from AAA studios and independent teams alike, but there was one particular reveal that I can’t stop thinking about. As soon as the large purple text and adorably odd bird-like creatures appeared on screen, I recognized the art style. Everybody’s favorite little purple dragon was back to face a new foe, albeit with a little more of a mature redesign that reflects some of the new gameplay mechanics.
Toys for Bob unveiled Spyro: A Realm Beyond in a flashy cinematic trailer, complete with a tease for our hero’s newest ability — goodbye gliding, hello flight. Spyro can be seen soaring through the air with his new skill: freely flying through the arches of a bridge and collecting orbs in the sky of the beautifully color-saturated world, where the danger of a dark and mysterious big bad lurks above the clouds.
The reveal for Spyro: A Realm Beyond has been nothing shy of successful. The cinematic reveal trailer on the Spyro The Dragon YouTube channel has amassed more than 16 million views in just two weeks. Add yet another million when you combine view counts across the XBOX, Nintendo, and PlayStation channels.
But the successful revival of Spyro almost didn’t happen. Toys for Bob had to return to its independent roots after being targeted for closure by Activision to give its beloved purple dragon his big-boy wings.
The path forged by Toys for Bob — avoiding closure and spinning out to become an independent studio that continues to work in partnership with Activision and XBOX to publish its next game — could prove to be the solution that just might save studios like Ninja Theory and Compulsion Games, which are rumored to be next on the chopping block under new XBOX CEO Asha Sharma’s “reset.”
A notable history that led to a radical plan
After providing support for Call of Duty and Overwatch 2, the Toys for Bob team wanted to return to crafting colorful worlds. (Image credit: Toys for Bob | Microsoft)
Few game studios make it to see their 35th anniversary. With the tumultuous state of the games industry today, that elite club seems even more elusive. But Toys for Bob, originally founded in 1989 and operating as a partnership between founders Paul Reiche III and Fred Ford until the pair incorporated the studio in 2002, has somehow managed to not just see the 35-year mark — it has surpassed that milestone and continues trucking along, creating mesmerizing and meaningful digital worlds for a dedicated fanbase.
However, the Toys for Bob story is one of resilience. In 1990, the studio changed the landscape for science fiction games with the release of Star Control, followed by the 1992 sequel Star Control II with Accolade, Inc. and Crystal Dynamics as its publisher. Toys for Bob continued its partnership with Crystal Dynamics until the early 2000s, when it faced a layoff following the release of Disney’s 102 Dalmatians: Puppies to the Rescue.
We were getting away from the types of games that we love to make and that we’re best known for doing.
Paul Yan, Toys for Bob Studio Head
The studio found a new publisher in Activision and was fully acquired by the publisher in 2005. Activision then merged Toys for Bob with Vivendi Games, which held the rights to the Spyro IP at the time, setting the studio up to launch the Skylanders series and pioneer the toys-to-life game genre. “We had a fantastic, successful partnership over that time,” Toys for Bob studio head Paul Yan said in a recent IGN interview. Toys for Bob’s time with Spyro didn’t end there, as they then released the Spyro Reignited Trilogy in 2018.
After the unbelievably successful launch of Call of Duty: Warzone in March 2020, however, things changed for the studio as Activision began to allocate all of its studio teams to the resource-hungry free-to-play battle royale. Toys for Bob took its place as part of the dozen-plus studio machine that was fueling Call of Duty in addition to providing support for Overwatch 2 and other Activision properties.
Check out some early explorations on how #Spyro might evolve to take on new challenges in #ARealmBeyond pic.twitter.com/jz2ttxzgttJune 16, 2026
“Toys for Bob stepped up to support those initiatives, and those teams, and those games. We’re very proud of the work that we did, but deep down inside, we knew it wasn’t the right fit. We were getting away from the types of games that we love to make and that we’re best known for doing,” said Yan.
Activision was then acquired by Microsoft in 2022. Despite statements by then Microsoft Gaming CEO Phil Spencer on the potential for studios to revive past IPs, Toys for Bob still found its studio offices closed down amid massive layoffs that affected 1900 jobs across Microsoft’s workforce in January of 2024. Just four months later, Toys for Bob successfully spun off from Activision and regained its independence.
How to save a game development studio the Toys for Bob way
A close up of Spyro in the upcoming "A Realm Beyond" shows some of the little purple dragon's new styling. (Image credit: Toys for Bob | Microsoft)
Toys for Bob’s plan was unprecedented. Buy back its independence. Take back creative, financial, and organizational control. And preserve its tenured team. For the plan to succeed, it hinged on the past success of Spyro. The team pitched a new Spyro title, published by Activision and XBOX with plans to drop day one on XBOX Game Pass, to secure its future. Two years after going independent, the Spyro: A Realm Beyond trailer showing up during the XBOX Showcase feels like a step in the right direction for a radical plan at independence paying off.
The more things change, however, the more they stay the same. XBOX has a new CEO with fresh eyes for the future of the company, but rising hardware prices and ballooning development costs are cutting into the bottom line. We’re told a ‘hard reset’ is on the horizon. Microsoft-owned studios like Ninja Theory and Compulsion Games are the new sacrificial lambs sitting on the proverbial chopping block, despite a strong showing for Senua at the 2026 XBOX showcase and South of Midnight’s ongoing award-pick-up spree.
The villains lair in Spyro: A Realm Beyond. (Image credit: Toys for Bob | Microsoft)
Studio closures are a scourge on the gaming industry. Studios are often formed from teams that come together organically to bring life to a creative vision, and then those studios are scooped up by publishers who promise financial security. Then, when the tides of a fickle industry shift, the studio is shuttered, and creative talent that was being fostered finds itself fractured between other studios, where the cycle starts again. That’s without taking into consideration the talent that simply leaves the games industry altogether.
Spyro: A Realm Beyond was more than just a game announcement. It felt like a victory lap for independent game development and a survival plan for how studios could keep things together even in the face of closure.
Should Asha Sharma consider taking any pages from Phil Spencer’s playbook as CEO, I hope it’s the one that saw fit to accept Toys for Bob’s independence plan so that we can continue to see studios in danger of closure have a chance to stand on their own and create what they love. When studios like Toys for Bob have the opportunity to return to their independent roots and keep creative teams together rather than just finding locks on the studio doors, consumers win.
With any luck, the radical plan that let Toys for Bob become an indie studio with creative control can serve as a roadmap for studios like Ninja Theory and Compulsion Games if the rumors of their impending closures turn true. If there's anything the games industry can use right now, it's radical plans for independence that pay off.
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Amongst what feels like a deluge of bad news for Xbox right now, from console price rises (again) and threatened studio closures, it seems GTA 6 preorder sales data has become the next battleground for which fans and publications are using to stick the knife in. There’s a particular social media post right now being shared from IGN stating that, based on their affiliate data, PlayStation is outperforming Xbox on GTA 6 preorders by a rate of 8-to-1.
Windows Central can confirm that we’ve received a statement from an Xbox spokesperson on this matter: “This doesn’t represent pre-order data. We’ve had record orders. People should wait for real data and not clicks on affiliate links."
Why affiliate data isn’t reliable on its own
Through IGN Finds' and commerce affiliate linking program, the data is showing that PlayStation is outperforming Xbox by a rate of 8-to-1. Link in bio for more on GTA's effect on console sales. #IGNSummerOfGaminghttps://t.co/Hc8yYr0FQJ#IGNSummerOfGaming pic.twitter.com/TaKQS2RgxHJune 27, 2026
We’re living in an era where social media narratives often outpace verified market reality, and to be clear, IGN does state in the quote that it's based on their own community data. But it’s worth noting that while it is likely true that PlayStation is receiving more orders based on their console share of the market, nobody actually knows the concrete sales data yet, and relying on affiliate linking programs from one website to draw broad conclusions about the state of affairs is a shaky tactic.
But it IS one that’s gathering traction as it’s being amplified by reports such as this one from Vice, and it’s gathering significant engagement. Engagement that will no doubt have reached the general public outside of the gaming sphere, too, as it's being shared around on Instagram, X, and other platforms.
Affiliate programs track user traffic and clicks directed through specific retail links. Such data inherently reflects the specific demographics, regional biases, and shopping habits of a single publication's readership rather than being a mirror for total industry performance. Treating click-through metrics as a proxy for platform health risks spreading misinformation, as can be seen in the current cycle regarding Grand Theft Auto 6 preorders.
(Speaking of which, we have our own list of links for pre-ordering Rockstar’s highly anticipated game, so go check that out. Girl's gotta plug!)
The discourse right now is occurring against the backdrop of an incredibly volatile console market. There’s a perfect storm of economic pressures, including the significant price hikes taking effect on August 1, 2026, on Xbox consoles, driven by the global crisis in memory and storage component supply.
On a personal note, I’ve wondered why Xbox, during the week of GTA 6 preorders, would choose this moment to announce price increases. GTA 6 is the final major catalyst that will push many remaining Xbox One and PS4 users to the current generation, and both Microsoft and Sony should be utilizing this to their full advantage. While Sony will likely announce its own price increases, waiting until after GTA 6 has launched could be a savvy move to maintain goodwill with the general gaming public, letting Xbox take the brunt of the frustration during a critical sales window for both platforms.
XBOX is increasing the prices of their consoles Effective August 1, 2026:• Series S 512GB: $399 ➡️ $499• Series S 1TB: $449 ➡️ $599 • Series X 1TB: $649 ➡️ $800• Series X 1TB Digital: $599 ➡️ $750The price of XBOX consoles will increase by US$100 for 512 GB models and… pic.twitter.com/weU6YlIDHeJune 25, 2026
However, by announcing these hikes in advance, could Xbox have actually secured a surge of panic orders during Amazon Prime Week? If we were to look at our own affiliate data, we saw significant click-through rates on discounted Xbox Series X units at Walmart and Target. But for the reasons I have already mentioned, to base a market analysis on that would be biased reporting. Our audience, which is already invested in the Microsoft ecosystem, is naturally drawn to deals on Xbox hardware; that doesn't necessarily reflect the wider gaming community, does it?
It’s more important than ever right now for the gaming community to distinguish between anecdotal affiliate traffic and concrete commercial data. As our Xbox contact noted, waiting for official comprehensive sales reports is the only way to gauge the true state of the market. Until then, statistics derived from click-based affiliate programs should be viewed for what they are: a measurement of a specific website's outgoing traffic, not a reflection of the global gaming state of affairs.
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If you've had your sights set on a new Xbox console, I strongly recommend you get one as soon as possible, because in just over a month, they're about to get much, much pricier.
On Thursday afternoon this week, Microsoft announced that its Xbox Series X|S consoles are getting a price hike come August 1, and this one is steep. Specifically, the cost of all 512GB models of these systems is climbing by $100, while 1TB units are skyrocketing an eye-watering $150. Microsoft is also sunsetting its 2TB Xbox Series X entirely.
I've included what the MSRP of Xbox Series X|S consoles will be after these price increases go into effect in the table below:
Product
New Price
Previous Price
Xbox Series S (512GB)
$499.99
$399.99
Xbox Series S (1TB)
$599.99
$449.99
Xbox Series X Digital
$749.99
$599.99
Xbox Series X
$799.99
$649.99
As you can see, we'll soon be living in a sobering reality in which the Xbox Series S — once heralded by many as an affordable and low-cost option for enjoying modern gaming on a budget — costs as much as the Xbox Series X did at launch, and in which the Series X has hit the $800 mark. Awful.
Tariffs were largely responsible for those, though this time around, the ongoing RAM and storage crisis that's being perpetuated by the tech industry's all-in bet on AI is to blame.
AI's insatiable hunger for silicon has brought on severe worldwide memory and storage shortages, driving up component costs and making just about every electronic device on the market more expensive as a result. Tragically, the problem is projected to get even worse next year, which may mean additional price hikes are on the horizon.
"Unfortunately, console storage and memory prices have increased by more than 2.5x and we expect another doubling by the fall of 2027," Xbox lamented in its notice about new prices. "The entire consumer electronics industry is struggling with the current components crisis, but the effects are particularly hard on consoles. Unlike phones, computers, speakers, and other consumer devices, consoles are typically not sold at a profit, but instead for less than they cost to make."
Ironically, the new Xbox price hike comes days after CEO Asha Sharma made a point of discussing the fact that "gaming is unaffordable in many cases." (Image credit: Microsoft (edit by Windows Central))
How do you feel about the latest round of Xbox console cost increases? Do you believe the Xbox Series X|S is still worth getting at their new prices? Let me know, and be sure to check out the incredible Prime Day deal on the Series X I've included below. It's a killer chance to get one for less before August.
With new steep price hikes only about a month away, this killer Xbox Series X deal is a must buy right now if you're interested in picking the console up.
Amazon Prime Day is here, and like always, we have some of the best deals out there highlighted for you. To add a little flair to it, I am someone who very rarely posts about deals. It’s not my jam, but when I do, you can bet it’s about something I think is a real deal!
Introducing the Turtle Beach Velocity One Racing Wheel and Pedal System. One of the best setups I’ve laid my hands on and reviewed in 2024 is now on sale for an absolutely crazy price. Not only that, but its sister system is also on sale, the Turtle Beach VelocityOne Race KD3.
A premium racing wheel setup that delivers a fantastic drive-system alongside a slew of bonus features that will leave newcomers and people looking to upgrade extremely satisfied.
This thing is a tiny little beast of a base! (Image credit: Windows Central)
These are insane deals coming from my favorite new racing wheel creator, Turtle Beach. It still feels weird seeing them make something that isn’t a headset, but it's always amazing to see new entrants into the simulation space.
While I didn’t entirely recommend the VelocityOne system at the $650 price point, I can say without a shadow of a doubt that $399 would make this a ten out of ten deal. You'll get a 7.2nm base with a side control unit that delivers over a dozen different buttons and switches. Alongside a triple-pedal setup, perfect for manual/clutch racers.
Then, there's the $237 for the KD3 system, which is even more shocking. Completely undercutting the half-decade-old Logitech G923, which is also on sale, it’s $25 less than its main competitor!
With a slimmer look and a slightly reduced feedback system, the KD3 wheel and base are phenomenal for the price. With two pedals rather than three, those looking to skip the clutch and have a more realistic, but still casual racing experience will absolutely love this setup.
Whether you’re looking for a cheaper, higher-end setup or something cheaper than the old price of the Xbox Series S, look no further than the Turtle Beach Racing Wheel family. And while you’re at it, pick up Forza Horizon 6 too, you’ll thank me later!
What is the main difference between these two devices?
Turtle Beach - VelocityOne Race Wheel & Pedal System comes with a Control Unit and third pedal, alongside a stronger force feedback wheelbase. Meaning, you'll feel more of the car.
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