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Synology Solution Exhibition 2025 – What We Saw, What We Learned

The Synology Solution 2025/2026 Event – What Was There?

At Synology’s UK Solutions Exhibition 2025, the company marked its 25th anniversary with a detailed look at how it intends to position itself for the next phase of enterprise and private-cloud data management. The event covered a wide spectrum of topics, ranging from backup and storage architecture to surveillance, productivity platforms, and AI governance, with several new products and services scheduled for release in late 2025 and early 2026. Alongside technical presentations and case studies, Synology also addressed contentious issues such as its ongoing hard drive support policy and the balance between on-premises control and cloud services. This article brings together the key takeaways, product roadmaps, and policy updates from the event, supplemented with insights gathered through direct conversations with Synology staff across multiple sessions.

The TL;DR – Here is what’s NEW/Coming Soon

  • Synology DVA7400 12 Bay Rackmount (GFX Card, etc)
  • Synology DVA3000 4-Bay (seemed like somewhere between the DVA3221 and DVA1622
  • Semantic Video Search in Surveillance Station
  • Dynamic Mosaic and Smoke Detection in Surveillance Station
  • Updates on info for the PAS and GS Systems (eg Cluster Manager)
  • More info and lite usage demo of the managed switches
  • Same cameras shown from Computex event, but also a “Synology SD Card” (?!?)that is managed in Surveillance Station
  • Active Protect tweaks and improved comms with ABB
  • Synology Chat Plus and Meets (Video Conferencing software)
  • Synology NAS with GFX/GPU Card that can host local LLM
  • Synology Tiering

Before We Go Any Further – We STILL Have to Discuss Synology Hard Drive Compatibility!

Synology’s hard drive support policy was a recurring topic throughout the event and in direct conversations with staff. The subject was formally addressed in the opening session, where the company framed its approach as a strategic decision to validate and support selected drives for reliability and lifecycle assurance. In a later Q&A with a large Synology customer, the policy came up again, though the exchange felt somewhat staged. Away from the stage, I spoke with almost a dozen Synology team members on and off the record. The consistent message was that verification of Seagate and Western Digital drives is still in progress, but I also received conflicting off-the-record remarks about how validation and support could be expanded in the future. A follow-up article and video from me on this subject will be published soon to explore the matter further.

“As workloads scale and data becomes even more critical. We’ve made the strategic decision to fully validate and support scenario drives in our solution.
This means that we take an end to end responsibility for performance, reliability and long-term availability by managing both hardware and the software stack.
We intend to show you that we can deliver deeper integration, such as real-time health monitoring, predictive risk analysis and seamless firmware updates, all designed to reduce risk and maximise uptime.

This change is not about limiting choice, it’s about accountability. When you deploy a Synology solution, you can be confident that we stand behind every component and that you’ll receive a system optimised for performance and reliability over its entire lifestyle. And for our partners, this also means fewer unknowns of deployment and support, greater predictability and stronger value for your customers. Together, we can focus less on troubleshooting and more on helping businesses innovate, securely.”

The official position is that tighter control of hardware compatibility will improve integration features like predictive monitoring and firmware management, while reducing deployment risks. However, Synology repeatedly stressed that the policy is not yet final, with feedback from customers and partners still under review. From my discussions, the messaging suggests that although Synology’s stance is rooted in system accountability, the practical implications for users—particularly regarding Seagate and WD models such as IronWolf and Red or surveillance-focused drives like SkyHawk and Purple—remain unsettled. The lack of clarity points to an ongoing process where official announcements may evolve, but for now customers are being told the policy is about creating a more reliable platform rather than restricting options.

Introduction to Synology – 25 Years On

The opening session of Synology’s UK Solutions Exhibition marked the company’s 25th anniversary with a review of its history, current reach, and overall strategy. Synology reported that it has 14 million installations worldwide, is protecting around 25 million entities and servers, and manages more than 2 million accounts. Case examples were used to illustrate different applications, including the Imperial War Museum’s video archive workflows, Toyota’s use of scalable backup and disaster recovery, and surveillance and crowd management deployments using Synology cameras and DVA units. The presentation also provided background on the company’s origins in 2000 and the development of DSM as its Linux-based operating system. DSM was described as having grown from a small-business storage platform into a wider environment that spans file management, surveillance, backup, cloud services, and productivity, positioned between consumer-focused devices and enterprise systems.

The session also focused on the conditions in which these systems now operate. Trends highlighted included increasing architectural complexity from hybrid and cloud deployments, stricter compliance and regulatory requirements, persistent security threats, and ongoing budget constraints. Synology framed its approach around four design principles: integrating hardware and software into a single platform, embedding security features from the outset, simplifying management to reduce reliance on specialist expertise, and ensuring predictable long-term costs rather than shifting expenses over time. A notable point was the company’s drive compatibility and accountability policy. Synology stated that it will validate and support specific hard drives and SSDs to provide real-time monitoring, firmware updates, and lifecycle assurances. However, the company also acknowledged that it is still assessing customer and partner feedback on the subject of drive and SSD verification, indicating that its position may continue to evolve. The presentation ended with an invitation to engage with Synology staff during the event and a transition to the next session on data protection.

New / in-progress / future items mentioned:

  • Synology’s drive compatibility and accountability policy, with integrated monitoring, firmware management, and lifecycle support.

  • Synology confirmed it is still assessing customer and partner feedback on hard drive and SSD verification, leaving open the possibility of adjustments.

Synology and Data Storage Now/Future

Active Protect and the DP series was once again a heavy presence at this event and was more formally presented as Synology’s hardware-plus-software backup appliance family, structured around three guarantees: isolation, visibility, and auditability. It combines technologies such as high-rate deduplication (up to 80%), btrfs checksums with self-healing, immutability at the primary backup layer tied to retention policies, VM-based backup verification and sandboxing, and software-driven offline air-gap replication. These measures are positioned as protection against common and combined attack chains, including phishing, stolen credentials, ransomware, insider threats, and zero-day exploits. Large-scale management is enabled through clustering (tested with over 2,500 nodes and 150,000 endpoints), protection plans, and failover between backup servers to avoid single points of failure. Audit logs can be forwarded to external SIEMs and long-term retention is supported via Synology’s Secure Scalable Storage with WORM. Case studies included a Japanese bank with six appliances across DR sites, a Taiwanese logistics company consolidating over ten devices, and Toyota, which migrated away from tape to Active Protect in 2025, citing reduced costs and improved resilience.

The presentation framed the wider context as one where 70% of organisations have experienced data loss or attacks and 88% of those were unable to recover. The strategy was outlined as layered: employee education, least-privilege delegated administration, and backup as the final line of defence. Technical implementation details highlighted cloning instead of full copying, policy-driven immutability, VM-based verification, and software-controlled air-gap mechanisms as ways to achieve isolation and restore confidence. Visibility was addressed through centralized portals, cluster management, and protection plan broadcasting across sites, while auditability was achieved through extensive telemetry, monitoring, and immutable log storage. The brand also noted that it is working to further improve connectivity between Active Protect appliances and Active Backup for Business-equipped devices, aiming to strengthen multi-site operations and incremental migration paths. Deployment was described as end-to-end through Synology appliances, with hot spares and replacement hardware options to maintain recovery point objectives. The solution was positioned as an integrated alternative to mixed third-party systems, with the trade-off being a reliance on Synology’s single-vendor model for both hardware and software.

New / in-progress / future items mentioned:

  • Active Protect appliance family: integrated hardware-plus-software backup solution with isolation, visibility, and auditability features.

  • Protection plans and clustering: centralized policies for managing thousands of endpoints and enabling cross-site disaster recovery.

  • Software-based air-gap replication: offline replication without tape media, controlled through software and network port management.

  • VM-based backup verification and sandboxing: integrated hypervisor for validating and testing backups.

  • Planned improvements to connectivity between Active Protect and Active Backup devices to strengthen multi-site operations and integration.

Robust, Scalable and Fast Storage Now and the Future

This session focused on Synology’s enterprise storage portfolio and its positioning across security, efficiency, scalability, and performance requirements. The company reported that it currently manages around 350 exabytes across roughly 260,000 businesses and highlighted product families for flash, hybrid, and high-capacity storage. Security was presented as a three-stage process (protect, detect, recover), incorporating measures such as multi-factor sign-in, encryption, immutable snapshots, Active Insight monitoring, and replication. This was also where we saw a reference (2nd time this year) to the multi-site storage tiering service ‘Synology Tiering’ – catchy name, right? Sadly, this does not appear to be a deployment model that can be done inside a single system (ala QNAP QTier).

Efficiency claims included up to 5:1 data reduction, thin provisioning, automated tiering, and hybrid cloud integration with C2 and Hybrid Share. Hybrid Share adoption was noted at over 1,400 enterprises and 3,500 sites, with features such as edge caching and global file locking to support multi-site collaboration. The GS series (notably GS3400) was introduced as a scale-out solution for unstructured data, supporting up to 48 nodes, 11.5 PB per cluster, SMB and S3 protocols, and managed centrally with the GridStation Manager software and its dedicated Cluster Manager GUI.

At the performance end, Synology presented the PAS series, including the PAS 7700 all-NVMe U.3 rackmount system and a 12-bay SATA SSD version. PAS systems run on new Parallel Active Manager software and feature active-active dual controllers, RAID TP (triple parity), rate bitmap rebuilds, and cache protection. Demonstrations covered VDI boot storms, large-scale SQL databases, and EDA simulations, with claims of sub-millisecond latency and throughput in the tens of gigabytes per second. Security measures include network isolation, VLANs, and self-encrypting drives. The GS and PAS series were described as extending Synology’s ecosystem from large-scale archival storage to ultra-low-latency mission-critical workloads, all linked through C2 cloud services, Active Insight monitoring, and policy-driven automation. The company also indicated that further improvements are underway to enhance connectivity between Active Protect appliances and Active Backup devices, enabling more integrated multi-site operations.

The demonstrations of the PAS 7700 system were used to illustrate performance under realistic enterprise workloads. In one scenario, a virtual desktop infrastructure with 1,000 desktops was booted simultaneously to highlight predictable behavior during “boot storm” events. A second demonstration focused on SQL database operations, where over 1,000 concurrent users generated mixed read/write activity, reportedly sustaining more than one million IOPS at approximately one millisecond latency. The third example involved an electronic design automation (EDA) simulation handling around 1,300 jobsets, used to demonstrate the system’s ability to maintain consistent throughput and ultra-low latency under computationally intensive conditions. These scenarios were intended to show how the all-NVMe architecture and active-active controller design could deliver stable, high-performance output across diverse mission-critical environments.

New / in-progress / future items mentioned:

  • GS series (GridStation): scale-out storage, GS3400 unit, up to 48-node clusters and 11.5 PB per cluster, managed by GridStation Manager with Cluster Manager GUI.

  • PAS series: new enterprise rackmount systems, including the PAS 7700 all-NVMe U.3 48-bay system and a 12-bay SATA SSD version, with active-active controllers.

  • Parallel Active Manager software: new management layer for PAS systems.

  • Planned improvements to connectivity between Active Protect and Active Backup devices for enhanced multi-site integration.

Synology Surveillance Station, New DVA3000, DVA7400, Synology SD Card, Switches and More

This section outlined Synology’s surveillance strategy, built on two platforms: the on-premises Surveillance Station VMS and the new cloud-based Synology C2 Cloud VSaaS. Both are designed to scale across large environments, with CMS central management tested at around 3,000 hosts and 30,000 cameras, and real-world deployments exceeding these figures. Features include open APIs for third-party integration, drag-and-drop monitoring, E-maps, and bulk provisioning tools for rapid deployment.

AI capabilities are available on-camera and on-appliance, with functions such as people/vehicle detection, face recognition, license plate recognition, dynamic mosaic (privacy blurring), and smoke detection. An upcoming semantic video search will enable natural-language style queries across historical footage, and is cited as one reason for higher-capacity DVA models.

New hardware introduced includes the DVA3000 (4-bay, 40 cameras, 6 AI tasks) and the DVA7400 (12-bay rackmount, up to 100 cameras, 40 AI tasks, with a GPU included), both expected in early 2026. Additional components include three PoE switches and an industrial-grade microSD card designed for continuous edge recording and health monitoring, though final specifications such as SD card class remain unconfirmed.

C2 Cloud was described as a cloud-managed surveillance option requiring no local NAS or NVR, with built-in AI analytics, centralized access via browser or mobile, and failover to local peer-to-peer streaming when internet is down. The on-premises and cloud platforms are intended to remain separate at launch, though hybrid interoperability is planned in later updates to unify workflows. Security is built into both models, including encryption, MFA, granular access roles, privacy controls, and a product security incident response team supported by a bug bounty program.

Customer examples ranged from schools and stadiums to large government deployments, highlighting scalability, API-based third-party integration, and operational improvements such as automated crowd counting and smoke detection. Licensing continues to follow Synology’s low-overhead approach for on-prem setups, with cloud plans bundling AI features directly. The roadmap places new cameras in Q4 2025 and the DVA models in early 2026, with hybrid operation features to follow.

When asked directly about the status of hard drive compatibility in the new surveillance systems, including whether support would be limited to Synology-branded HDDs or extend to commonly used models such as WD Purple and Seagate SkyHawk, Synology was unable to provide a clear confirmation. The company indicated that final details on drive verification and supported models for these upcoming surveillance platforms remain under review.

New / in-progress / future items mentioned:

  • DVA3000: 4-bay surveillance appliance, 40 camera feeds, 6 AI operations, expected early 2026.

  • DVA7400: 12-bay rackmount model with GPU, up to 100 cameras and 40 AI tasks, expected early 2026.

  • Upcoming semantic video search: natural-language video query functionality.

  • Three new PoE switches for simplified deployment and management.

  • Industrial microSD card with edge recording and health reporting (specifications still unconfirmed).

  • Synology C2 Cloud(cloud VSaaS): cloud-managed surveillance platform, launching with AI features included.

  • Planned hybrid interoperability between Surveillance Station (on-prem) and C2 Cloud (cloud) in future updates.

Synology and AI – New GPU-Equipped Local AI NAS in Development and More Optional AI Integration in Synology NAS

This session focused on Synology’s Office Suite, which is positioned as a private-cloud productivity and communication platform designed to offer enterprises 100% data ownership, on-premises deployment, and long-term cost control. Core services include Drive and Office for file storage and real-time collaboration, Mail Plus for enterprise email, and the upcoming Chat & Meet for messaging and video conferencing. A new AI Console was also introduced, intended to manage and audit AI usage within the suite. The platform targets organizations concerned about rising cloud subscription costs—especially with Microsoft’s announced October 2025 price increases—data sovereignty, and security risks introduced by unsanctioned use of generative AI. Adoption figures cited include over 600,000 businesses and 80 million users.

Synology Drive and Office were presented as tools for structured file management and collaborative editing of documents, spreadsheets, and presentations. Features include file requests, configurable link sharing, audit logs, watermarking, and remote wiping. A case study from Yonsei University Medical Center highlighted the replacement of a Windows-based file system with Synology Drive, enabling centralized permission management, endpoint oversight, and synchronization across 15,000 employee devices. Mail Plus adds enterprise-grade email features, such as domain sharing for multi-site deployments, active-active clustering for high availability, delegated role management, auditing, and moderation workflows. Together, these services are designed to offer core collaboration and communication functions while preserving organizational control of data and infrastructure.

The roadmap extends the suite with Chat & Meet, an on-premises platform for real-time messaging and video conferencing. It is designed to support over 10,000 simultaneous chat users and 7,000 video participants, integrating channels, group messaging, and video sessions into a single interface. Administrative tools include permission management and migration utilities to ease transitions from existing platforms. Parallel to this, Synology is introducing the AI Console, which addresses risks such as content injection, jailbreaks, and data leakage by providing de-identification, provider management, permission settings, and auditing. The console will also support on-prem GPU-backed AI models for tasks such as semantic search, OCR, and speech-to-text, and is planned to integrate with OpenAI-compatible and self-hosted LLMs via MSCP.

The overarching message is that Synology is extending its productivity ecosystem to address enterprise concerns about cost, security, and compliance while enabling new collaboration and AI capabilities. The suite’s design emphasizes continuity through high-availability clustering, role-based administration, and unified consoles for policy enforcement and auditing. With the AI Console, Synology seeks to embed governance into AI usage, allowing enterprises to adopt advanced tools without exposing sensitive data to uncontrolled environments. Looking forward, further integration of GPU-enabled AI features and the addition of Chat & Meet mark key developments in Synology’s private-cloud strategy, aimed at providing alternatives to mainstream SaaS ecosystems while maintaining operational control.

New / in-progress / future items mentioned:

  • Chat & Meet: on-premises messaging and video conferencing platform, supporting large-scale deployments.

  • AI Console: centralized AI governance with de-identification, provider management, permissions, and auditing.

  • Planned GPU-backed AI models: semantic search, OCR, image recognition, and speech-to-text.

  • Integration with third-party and on-prem AI servers: OpenAI-compatible and self-hosted models via MSCP.

 

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We use affiliate links on the blog allowing NAScompares information and advice service to be free of charge to you. Anything you purchase on the day you click on our links will generate a small commission which is used to run the website. Here is a link for Amazon and B&H. You can also get me a ☕ Ko-fi or old school Paypal. Thanks! To find out more about how to support this advice service check HERE   If you need to fix or configure a NAS, check Fiver   Have you thought about helping others with your knowledge? Find Instructions Here  

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Synology Hard Drives and SSDs VS Seagate, WD, Toshiba and Everyone Else – Better or Worse?

Synology Hard Drives and SSD Comparison with Seagate/WD/Toshiba and More – Deal Breaker?

In recent years, Synology has steadily moved toward a more vertically integrated hardware ecosystem, and the arrival of the 2025 generation of NAS systems marks a significant escalation in that approach. With a much stricter verification process for compatible storage media—covering both hard drives and SSDs—Synology now appears to heavily prioritize its own branded storage. This shift has sparked widespread debate across the NAS community, particularly as many long-time users of Seagate IronWolf, WD Red, and Toshiba NAS drives find themselves increasingly locked out of certain key features like RAID expansion, hot spare assignment, and recovery operations unless using “verified” drives. What’s more, while some of Synology’s media are rebranded and firmware-modified versions of familiar drives from Seagate and Toshiba, the pricing and compatibility limitations often leave users puzzled—and frustrated.

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  • Synology NAS and Media on Amazon – HERE
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  • WD Red Media on Amazon – HERE
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  • WD Products on B&H – HERE

In response to growing user concern, we conducted a comparison of Synology’s drive lineup against the current offerings from Seagate, WD, and Kingston—analyzing each in terms of price per terabyte, real-world performance, durability specifications, and availability. Drawing from direct benchmarking, manufacturer datasheets, and controlled NAS testing environments, this article aims to answer a key question: is Synology’s branded media actually worth the premium? While some users may welcome the simplicity of a one-brand ecosystem, others are understandably wary of higher costs, limited SKU availability, and the potential long-term implications of vendor lock-in. Let’s break down what Synology drives really offer—and where they fall short—compared to the tried and tested alternatives on the market.

Synology Hard Drives and SSDs – What Drives Are There to Buy?

Synology’s storage media catalog is divided across value, prosumer, enterprise SATA, and SAS hard drives, alongside both SATA and NVMe SSDs. While these drives carry the Synology name and firmware, they are not designed or manufactured in-house. Instead, Synology rebrands OEM hardware from established vendors: Toshiba for the enterprise SATA and SAS drives, Seagate for the value-tier NAS HDDs, and Phison-based platforms for SSDs. The internal firmware is customized by Synology to integrate tightly with DSM, and in some cases, to restrict compatibility to only their branded drives within the latest 2025 NAS systems.

The naming scheme makes it easier to distinguish between drive classes:

  • HAT for SATA NAS hard drives

  • HAS for SAS enterprise drives

  • SAT for SATA SSDs

  • SNV for NVMe SSDs

This segmentation aims to help users align their hardware with expected durability (e.g. workload in TB/year), power loss protection, and RAID integration. However, it’s worth noting that several of these drives are virtually identical to third-party counterparts—particularly in the HAT3300 and HAT3310 lines, which closely mirror Seagate IronWolf models down to mechanical structure and spec. Despite this, third-party versions of those drives remain incompatible with key RAID features on the latest Synology systems unless they are officially “verified.”


🟩 Synology NAS HDDs – HAT Series (SATA)

Model Capacity Price (USD) $/TB
HAT3300 2TB $84.99 $42.50
4TB $99.99 $25.00
6TB $149.99 $25.00
HAT3310 8TB $199.99 $25.00
12TB $269.99 $22.50
12TB (2-Pack) $539.98 $22.50
16TB $299.99 $18.75
HAT5300 (Enterprise, Toshiba) 12TB $449.99 $37.50
16TB $579.99 $36.25
HAT5310 8TB $299.99 $37.50
20TB $719.99 $36.00

🟥 Synology SAS HDDs – HAS Series

Model Capacity Price (USD) $/TB
HAS5300 8TB $299.99 $37.50
12TB $459.99 $38.33
16TB $699.99 $43.75
HAS5310 20TB $829.99 $41.50

🟨 Synology SATA SSDs – SAT Series

Model Capacity Price (USD) $/TB
SAT5210 7TB $1,859.99 $265.71
SAT5221 480GB $169.99 $354.15
960GB $299.99 $312.49
1.92TB $529.99 $276.04
3.84TB $979.99 $255.20

🟦 Synology NVMe SSDs – SNV Series

Model Capacity Price (USD) $/TB
SNV3410 400GB $139.99 $349.98
800GB $269.99 $337.49
SNV3510 400GB $174.99 $437.48
800GB $299.99 $374.99

While Synology’s branding suggests ecosystem cohesion, it’s essential to recognize that their drive firmware is not engineered for general-purpose systems. These drives are optimized—and in some cases restricted—for Synology NAS environments. However, performance benchmarks show that Synology drives often perform equivalently or slightly below their third-party counterparts in synthetic and real-world tests. Moreover, price comparisons reveal a 5–15% markup on average in the value tier, and significantly higher deltas—often exceeding 30–40%—in the enterprise-class and SSD segments. Combined with regional supply inconsistencies and limited SKU availability, the value proposition of Synology-branded drives remains hotly debated, especially when identical hardware from Seagate or Toshiba can be purchased for less—if only the 2025 NAS series would support them natively.

Synology Hard Drives and SSDs vs Seagate, WD, etc – Price per TB and Value

When it comes to entry-level NAS hard drives, the price differences between Synology’s HAT3300 and HAT3310 series and their third-party equivalents—such as Seagate IronWolf and WD Red Plus—are generally modest. In most cases, the cost per terabyte (TB) stays within a 0% to 15% margin, with Synology’s versions sitting slightly higher. For casual or home users who just want a drive that “just works” out of the box and benefits from firmware-level integration with DSM, that small premium might feel justifiable.

But the story changes dramatically as we move into prosumer and enterprise territory. Drives like the Synology HAT5300 and HAS5300 series can cost 40%–50% more than Seagate IronWolf Pro, WD Red Pro, or Seagate Exos alternatives—despite sharing the same mechanical internals in many cases. These aren’t just marginal differences; when you’re building a multi-drive RAID array with 12TB or 16TB drives, that pricing gap quickly snowballs into hundreds or even thousands of dollars extra. And this is particularly frustrating when, for example, Synology’s 12TB HAT5300 (built on Toshiba hardware) costs nearly double what a comparable IronWolf Pro sells for, despite similar endurance ratings and warranty terms.


Entry-Level NAS HDDs – Synology vs Seagate & WD

Synology Model Capacity Synology Price Synology $/TB 3rd Party Equivalent 3rd Party Price $/TB % Difference
HAT3300 2TB $84.99 $42.50 WD Red Plus 2TB $79.99 $40.00 -5.9%
HAT3300 4TB $99.99 $25.00 Seagate IronWolf 4TB $84.99 $21.25 -15.0%
HAT3300 4TB $99.99 $25.00 WD Red Plus 4TB $99.99 $25.00 0.0%
HAT3300 6TB $149.99 $25.00 Seagate IronWolf 6TB $139.99 $23.33 -6.7%
HAT3310 8TB $199.99 $25.00 WD Red Plus 8TB $179.99 $22.50 -10.0%
HAT3310 12TB $269.99 $22.50 Seagate IronWolf 12TB $239.99 $20.00 -11.1%

Prosumer NAS HDDs – Synology vs Seagate & WD

Synology Model Capacity Synology Price Synology $/TB 3rd Party Equivalent 3rd Party Price $/TB % Difference
HAT5300 12TB $449.99 $37.50 IronWolf Pro 12TB $249.99 $20.83 -44.4%
HAT5300 16TB $579.99 $36.25 WD Red Pro 16TB $349.99 $21.87 -39.7%
HAT5310 20TB $719.99 $36.00 Seagate IronWolf Pro 20TB $399.99 $20.00 -44.4%

Enterprise SAS HDDs – Synology vs Seagate Exos

Synology Model Capacity Synology Price Synology $/TB 3rd Party Equivalent 3rd Party Price $/TB % Difference
HAS5300 8TB $299.99 $37.50 Seagate Exos 7E10 $259.99 $32.50 -13.3%
HAS5300 16TB $699.99 $43.75 Seagate Exos X18 $369.99 $23.12 -47.1%
HAS5310 20TB $829.99 $41.50 Exos X20 $499.99 $25.00 -39.8%

Enterprise SATA SSDs – Synology vs Kingston

Synology Model Capacity Synology Price Synology $/TB 3rd Party Equivalent 3rd Party Price $/TB % Difference
SAT5221 480GB $169.99 $354.15 Kingston DC600M $102.99 $214.56 -39.4%
SAT5221 3.84TB $979.99 $255.21 Kingston DC600M $522.99 $136.20 -46.6%
SAT5210 7TB $1859.99 $265.71 Kingston DC600M (7.68TB) $955.99 $124.48 -48.6%

NVMe SSDs – Synology vs WD Red SN700

Synology Model Capacity Synology Price Synology $/TB 3rd Party Equivalent 3rd Party Price $/TB % Difference
SNV3410 800GB $269.99 $337.49 WD Red SN700 1TB $139.99 $139.99 -48.1%
SNV3510 800GB $299.99 $374.99 WD Red SN700 1TB $139.99 $139.99 -53.3%

In short, while Synology’s drives are built on reputable platforms and do offer advantages like verified DSM integration and predictable firmware behavior, the value proposition becomes questionable—especially in higher capacities and enterprise deployments. For many users, especially SMBs and home power users deploying multi-drive setups, that extra 40–50% markup can be hard to justify. When the mechanical hardware is near-identical and the only major differentiator is firmware control, it’s no wonder many are pushing back against this pricing structure.)

SYNOLOGY DSM Storage Manager Benchmarks (1st and 3rd Party Drive Media)

Zoom in to see the results. IMPORTANT that you keep in mind that these SSDs and HDDs are different capacities and therefore direct comparison and correlation between their performance is not fair – I include these because I think it is important to compare the general gist of using Synology HDD media in a system and then alternatives, but measured with Synology’s in-system tools. Larger capacities mostly tend to yeald better results in any brand of drive (not a ‘do-or-die’ rule, but generally true).

SYNOLOGY HAT3300 HDD Seagate Ironwolf HDD
SYNOLOGY HAT5300 HDD Seagate EXOS HDD
SYNOLOGY SAT5200 SSD Kingston DC600 SATA SSD
SYNOLOGY M.2 NVMe SSD TeamGroup T-Create Gen3 M.2 SSD

Synology Hard Drives and SSDs vs Seagate, WD, etc – Performance

IMPORTANT – In the process of upscaling the test result images (as there is a lot crammed in, so I have included the slightly blurred ones here) but I and will replace these with upscaled versions as soon as possible.

When it comes to performance, Synology’s hard drives and SSDs generally stay within expected ranges for their class—but with some caveats. Most of their HDDs mirror the performance of the OEM drives they’re based on, particularly in the HAT3300 and HAT3310 lines, which perform nearly identically to WD Red Plus and Seagate IronWolf models. You’re looking at familiar specs here: 5400–7200 RPM spin speeds, ~200–280MB/s sequential transfer rates, and ~180TB/yr workload ratings. That’s no surprise, considering these are essentially Seagate or Toshiba drives with Synology firmware and branding. Where things start to scale up, like in the HAT5300 and HAS5300 series, the specs remain on par with their higher-end third-party equivalents. These drives offer 550TB/year workloads, 7200 RPM motors, and MTBF figures around 2.5 million hours—just like IronWolf Pro, WD Red Pro, or Seagate Exos. But Synology currently tops out at 20TB in both SATA and SAS drives, while the competition is already pushing 22TB, 24TB, and even 26TB models. So, if you’re planning a high-capacity build, Synology might already be limiting your options on sheer scale alone.


NAS HDDs – Capacity, Performance, Endurance & Class Comparison

Model Capacity Range Max Transfer Rate Spindle Speed Workload MTBF Class
Synology HAT3300 2–6TB 202 MB/s 5400/7200 RPM 180 TB/yr 1M hrs Entry NAS
WD Red Plus 2–14TB 260 MB/s 5400/7200 RPM 180 TB/yr 1M hrs Entry NAS
Seagate IronWolf 2–12TB 210 MB/s 5400/7200 RPM 180 TB/yr 1M hrs Entry NAS
Synology HAT3310 8–16TB 281 MB/s 7200 RPM 180 TB/yr 1M hrs Entry NAS
Synology HAT5300 4–20TB 281 MB/s 7200 RPM 550 TB/yr 2.5M hrs Prosumer
IronWolf Pro 2–24TB 285 MB/s 7200 RPM 550 TB/yr 2.5M hrs Prosumer
WD Red Pro 2–26TB 287 MB/s 7200 RPM 550 TB/yr 2.5M hrs Prosumer
Synology HAS5300 8–20TB 281 MB/s 7200 RPM 550 TB/yr 2.5M hrs Enterprise SAS
Seagate Exos 12–24TB 285 MB/s 7200 RPM 550 TB/yr 2.5M hrs Enterprise SAS

Performance parity continues with Synology’s SATA SSDs. The SAT5221 and SAT5210 series are very close in spec to Kingston’s DC600M drives, offering similar read/write speeds, IOPS performance, and endurance levels. The SAT5210 even pushes into ultra-DWPD territory, boasting up to 10,000 TBW and higher daily write thresholds, which is competitive in the enterprise space. If you need high write endurance and steady power loss protection, these drives tick the right boxes.

The gap, however, opens up in the NVMe tier. Synology’s SNV3400 and SNV3500 drives fall short compared to third-party NVMe SSDs like the WD Red SN700. While Synology focuses on endurance, PLP (power loss protection), and integration with DSM caching features, the performance ceiling on these drives is noticeably lower—both in terms of sequential throughput and IOPS. Capacities also top out at 800GB, while others offer 1TB and beyond with faster read/write performance. So if you’re after speed or larger NVMe caching pools, Synology’s current options may feel behind the curve.


SATA & NVMe SSDs – Synology vs Kingston

Model Interface Capacity Range Max R/W (MB/s) IOPS (R/W) Endurance (TBW) Class
SAT5221 SATA 6Gb/s 480GB–3.84TB 500 / 500 90K / 30K 900–7,000 Enterprise
SAT5210 SATA 6Gb/s 7TB 530 / 500 97K / 50K 10,000 Enterprise (Ultra DWPD)
Kingston DC600M SATA 6Gb/s 480GB–7.68TB 560 / 530 94K / 34–78K 876–14,016 Enterprise
SNV3400 NVMe PCIe 3.0 400–800GB 3,000 / 3,100 225K–400K / 45K–70K 491–1,022 Entry NVMe Cache
SNV3500 NVMe PCIe 3.0 400–800GB 3,000 / 3,100 225K–400K / 45K–70K 491–1,022 Entry NVMe + PLP

In short, Synology’s drives generally deliver solid, reliable performance that matches their third-party foundations—but the benefits of full DSM compatibility come with a trade-off. While the SATA range holds its ground, the NVMe lineup is due for an update if Synology wants to stay competitive against higher-capacity, higher-speed SSDs now widely available elsewhere. If performance is your main concern, particularly for NVMe caching or flash-heavy tasks, third-party options may be a better fit unless full integration is a must-have.

Synology Hard Drives and SSDs Guide – The Good and the Bad

In reviewing Synology’s lineup of hard drives and SSDs, it’s clear that the hardware itself is solid—built on trusted OEM foundations and tuned to work seamlessly within DSM environments. From a compatibility and reliability standpoint, these drives do offer advantages, particularly for users who want an integrated, no-hassle deployment. That said, these benefits come with notable trade-offs. In many cases, Synology’s drives are mechanically identical to models from Seagate, Toshiba, or Phison, yet priced significantly higher—especially in the enterprise and NVMe tiers. While some of that premium may be justified by firmware-level integration, PLP, or simplified support paths, the cost disparity is hard to ignore for experienced users already comfortable with third-party hardware.

Ultimately, the decision to adopt Synology-branded drives will depend on your priorities. If you’re building a system where out-of-the-box compatibility, long-term support, and unified ecosystem control are paramount, Synology’s media may be a safe bet—albeit at a higher packaged price. But if your focus is on maximizing performance per dollar, scaling capacity, or customizing your setup beyond Synology’s verified list, third-party alternatives remain the more flexible and cost-effective choice. Until Synology expands their verified media list and adjusts regional pricing or availability, many users will continue to see these drives not as a value-add, but as an imposed requirement.

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