UGREEN Headquarters in Shenzhen, China – NAS Plans, Company Culture, R&D and More

As part of a week-long visit to Shenzhen to better understand the operations behind some of the rising tech brands in China, I arranged a tour of UGREEN’s headquarters. The visit was not sponsored or paid for by UGREEN, nor was I invited by them directly. It was simply part of a wider initiative to learn more about the companies producing network storage hardware that is increasingly popular in Western markets. Although UGREEN previously sponsored a separate video about their NAS hardware, this trip was independently funded and organized. I spent roughly four to five hours across several buildings at their primary site in Longzhen Industrial Park, Guangdong Province, gaining insight into their development process, support infrastructure, and product plans.

So, what do we know about UGREEN Online already? ​Founded in 2012 by Zhang Qingsen in Shenzhen, China, UGREEN began as an Original Equipment Manufacturer (OEM) producing data cables for international brands. Recognizing the potential for greater innovation and brand identity, Zhang transitioned the company from OEM services to establishing UGREEN as an independent brand. The company specializes in a wide range of consumer electronics, including USB hardware, charging devices, audio equipment, and mobile accessories. Over the years, UGREEN has expanded its presence to over 100 countries, earning a reputation for delivering high-quality, affordable products. The company’s commitment to research and development, design, manufacturing, and brand marketing has solidified its position as a global leader in the consumer electronics market

UGREEN’s operation is spread across four main buildings, each with a distinct purpose: international and domestic marketing, customer support, and research and development. Most of my time was spent in the R&D building and parts of the customer service center.

The first area I visited was their product showroom, a space clearly designed for internal partners and B2B visitors rather than public foot traffic. The showroom featured one of every UGREEN product, including several items not yet announced publicly, with placeholders on the shelves suggesting upcoming Thunderbolt 5 and new NAS models.

Staffing levels across the buildings seemed consistent with what you’d expect from a company scaling into premium storage solutions. I counted around 40 to 50 people in support and R&D departments alone, with visible crossover between teams. The support center operated in what appeared to be a traditional open-office structure, with teams seated in long desk arrays. While I couldn’t film this area due to consent concerns (and was provided with some official footage), the impression was of a well-staffed, professional operation. Observing lunch break foot traffic—easily 60 or 70 people exiting en masse—it became clear that UGREEN’s core NAS and support teams were substantial and not limited to a token few.

One of my central questions going into the visit was about UGREEN’s approach to support. Network-attached storage is a 24/7 solution for most users and competes with both premium and open-source platforms. I was particularly interested in how UGREEN intended to position themselves with regard to long-term reliability and assistance. Their answer was partly logistical—dedicated support staffing—and partly software-focused. In discussions with their development team, it was apparent that software enhancements are now a priority following their initial hardware deployment. One example discussed was the demand for iSCSI support, which has been slower to arrive due to regional differences in usage habits.

UGREEN’s proprietary NAS OS, UOS, is based on development efforts that began with Chinese-market NAS solutions around 2020. With the newer DXP series expanding into international markets, UOS has been undergoing rapid westernization. There was a candid discussion about cultural and user-base differences that caught the team off-guard—particularly in the importance of specific protocol support and integrations. While I signed an NDA preventing me from disclosing every part of the roadmap, the general message was that the next two years will focus primarily on maturing the UOS software stack, including AI-driven features, broader language support, and improved cross-platform expansion options.

A significant portion of the discussion centered around hardware expansion. UGREEN has developed a range of DAS (direct-attached storage) solutions, many of which are still only available in China, but which they intend to integrate more fully with their NAS lineup globally and serve as NAS expansion devices. USB4 and Thunderbolt connectivity is also in active development, with Windows support reportedly complete but ongoing issues with macOS integration delaying a broader release.

These updates were presented not as future aspirations but as active, iterative engineering challenges currently underway, which aligns with the company’s overall stated intention of refining rather than rushing.

Arguably the most distinctive part of the visit was the NAS Lab—a dedicated test space designed to simulate real-world deployment scenarios. Unlike many brands that showcase NAS capabilities in tightly controlled demo booths or static displays at trade shows, UGREEN has constructed multiple functioning environments: a home media suite, an office collaboration space, and a creative studio tailored to video editing.

These setups are used internally to identify pain points in both hardware and software by replicating user workflows in a live, interactive context. It was clear from the walkthrough that this lab is an active part of their development cycle and not just a showroom for visitors.

These test suites enabled the company to simulate multi-user environments, such as households streaming content while backups run in parallel or video editors accessing high-bitrate files remotely. The lab also helps visualize inefficiencies and inconsistencies in system deployment, such as UI design issues or performance bottlenecks in hybrid-use cases.

Such testing environments are more commonly found in laptop and mobile device labs but are rare in the NAS world, especially at this price tier. It added credibility to UGREEN’s claims of wanting to provide a more seamless and flexible user experience.

During the visit, I was repeatedly shown signs of a long-term strategy. While some early criticisms of UGREEN’s NAS rollout remain valid—particularly around the initial reliance on crowdfunding and uneven software features—the team seemed aware of these issues and determined to address them. There was no indication of a short product lifecycle.

In fact, staff emphasized that the current DXP models are not expected to receive a hardware refresh for at least two years. The focus in that window will be firmware updates, compatibility expansions, and building out features. The overarching message was clear: UGREEN wants to be seen as a top-tier NAS vendor within the next 3 to 5 years.

UGREEN is clearly taking its NAS division seriously. While this visit offered a curated look at their operations—something to be expected with any factory tour—the underlying infrastructure and approach felt well-considered. Unlike many brands that rely on OEM or white-label models, UGREEN appears to be building their NAS solutions from the ground up.

While the company didn’t confirm or deny third-party manufacturing partnerships, the focus on in-house software, R&D-heavy staffing, and direct integration of their own accessory ecosystem suggests a vertically integrated model. Based on what I observed, UGREEN isn’t simply experimenting with NAS—they’re actively investing in it as a long-term product category. Their roadmap may still be evolving, and the software isn’t yet on par with incumbents like Synology or QNAP, but their forward-looking approach and resource commitment imply they’re in it for the long haul.

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